If you’ve spoken to any web professionals recently, they may have stressed the importance of the “user experience” or “UX” of your website. But what is user experience? How does it relate to design? And is this just another buzzword to confuse and help salespeople ramp up the cost of your new website? Let’s dive right in and find the…
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The festive season is almost upon us, meaning everywhere we turn is about to get a makeover with a light dusting of glitter, plenty of snow and touch of magic. Supermarket shelves are packed with selection…
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We’ve hit “lockdown 2.0” here in England, and as a business owner, you’re probably preparing for the worst… You’re tightening your belt, reducing overheads where at all possible and generally battening down the hatches hoping to…
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A new grant scheme has been announced for businesses based in Cheshire and Warrington, designed to help you invest in offsetting lost sales due to the Coronavirus pandemic. Aimed at small businesses in the region, the…
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Are you looking to launch a new website or refresh your current site in the next 6-12 months? You may be surprised to read that you should really start planning now for your new website and…
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You’re convinced… Whether you’ve attended a local marketing seminar, read about the trends online or can simply feel it in your bones… Social media – if done right – plays a vital role in helping businesses…
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5 ways to increase e-commerce conversion rates Did you know that the average UK conversion rate for e-commerce websites is just 1.4%? This number is 0.4% lower than the global average of 1.8% and underlines the…
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Black Friday, Cyber Monday, deep discounts and the new normal for holiday shopping! Originating from the USA, Black Friday has quickly taken hold around the world, and the UK isn’t any exception. Driven by the urge…
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5 Easy Ways To Increase Customer Retention And Sales When it comes to increasing sales and ultimately your profits, it’s more cost-effective to persuade current customers to make repeat purchases than it is to find new…
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Blogging For Your Business We all hate ads, that’s a fact! So when it comes to marketing, it makes sense to focus on content rather than more traditional, ignored methods of advertising. Blogs are directly responsible for over…
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Scale and Grow Your Online Business 2020 has seen the world gripped by a global pandemic, and many businesses have sadly fallen victim to the physical closures imposed around the world as well as the changing…
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How to Increase your Average Order Value Investing time and resource on increasing your average order value (AOV) should be at the top of your to-do list. Why? Because, if a customer is on your site…
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