How to Increase your Average Order Value Investing time and resource on increasing your average order value (AOV) should be at the top of your to-do list. Why? Because, if a customer is on your site and about to make a purchase you’ve already done the hard work in getting them to this point. The customer is committed. They are…
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Is your website ready for Silly Season? With Black Friday, Christmas and New Years looming just around the corner we thought it would be a good idea to take a look at what you can do…
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Is your website GDPR ready? Data protection is serious business – and looks set to become more so in the future, as the tools available to data thieves become ever-more sophisticated. In order to improve general…
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Get more when selling online If any organism or organisation is to prosper, it’s vital that it be able to keep track of the things that are keeping it alive. If a healthy human being goes…
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How will social shopping shape 2017? 2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that…
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How a Poorly Managed Data Feed Affects Your Sales Clearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having…
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8 Reasons why digital prototyping is good If you’re developing any sort of product, then you might find that building a prototype is among the most expensive and time consuming parts of the process – after…
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Using personalisation to boost conversion rates The modern online shopper has long expected certain minimum requirements from their e-retailers of choice. The opportunity to find and purchase their goods quickly, browse in an intuitive and user-friendly…
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Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI If you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you…
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5 things to do when selling to millennials If you’re going to market a product or service, it’s important to take account of the behaviours and social mores of the people you’re marketing to. While it’s…
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8 Ways That the Digital Marketing for Westworld Was Effective Every now and then we can see a terrific example of how digital marketing can be used highly effectively. In recent times, the resounding success of…
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Are you ready for the Christmas sales? With The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in…
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