Digital Strategy

Mat O'Connor Mat O'Connor
3 Min Read
18 May 2021

Increasing Sales With Buy Now Pay Later 

Unless you’ve been living under a rock for several years, you won’t have missed the popularity and explosion of buy now, pay later on websites across the internet. The boom in popularity of buy now, pay later has seen new players enter the e-commerce payments market, such as Klarna, Laybuy and  Clearpay, and existing providers such as PayPal diversify to…

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Mat O'Connor Mat O'Connor
3 Min Read
5 May 2021

Myths & Facts About E-Commerce 

Being one of the top digital agencies in the UK, the team here at Actuate speak to lots of people during a typical year, and when it comes to myths and false beliefs about e-commerce, we’ve…

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Mat O'Connor Mat O'Connor
3 Min Read

Breaking Into The Direct-To-Consumer Sales Market 

The popularity of direct-to-consumer sales is growing, fuelled by unreliable sales during the pandemic and the greater control offered by this sales approach. A recent study by IAB UK showed  97% of UK internet users were…

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Mat O'Connor Mat O'Connor
2 Min Read
26 April 2021

Getting to grips with local SEO – Part 2 

In October 2020 we featured our first local SEO blog post and promised to follow up with a second containing even more tips and tricks to help your website take the lead on search engines in…

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Mat O'Connor Mat O'Connor
2 Min Read
14 April 2021

An Introduction To Customer Personas And Their Importance To Your Business And Website 

Be honest; what do you know about your customers? More specifically, what are their likes and dislikes, motivations and frustrations. If you’re honest, the answer may be “not as much as we’d like to”. Never fear,…

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Mat O'Connor Mat O'Connor
2 Min Read
8 March 2021

5 E-Commerce Predictions And Trends For 2021 

5 E-Commerce Predictions And Trends For 2021  Perhaps the most anticipated year for decades has arrived. Unfortunately, on the stroke of midnight at the end of December 2020, when 2021 finally began, the world’s problems weren’t…

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Mat O'Connor Mat O'Connor
7 Min Read
1 March 2021

How To Know Your SEO Is Working 

How To Know Your SEO Is Working  SEO or Search Engine Optimisation is a multi-billion pound industry with a seemingly endless supply of “experts” vying for your business. Whether you’ve signed on the dotted line and…

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Mat O'Connor Mat O'Connor
4 Min Read
8 February 2021

Conquering E-Commerce Conversion Rates

Conquering E-Commerce Conversion Rates  Are you besieged continuously with three-letter acronyms and wish for once that someone would explain the link between SEO, CTR, CRO and KPI’s? Luckily Actuate is here to help your navigate the…

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Mat O'Connor Mat O'Connor
4 Min Read
25 January 2021

Understanding The Total Cost of Ownership For Your E- Commerce Website

Let’s face it; price is usually a leading factor in making a business decision, and choosing your next e- commerce solution is no different. Unfortunately, not all e-commerce solutions are built equally with many coming with…

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Mat O'Connor Mat O'Connor
3 Min Read
18 January 2021

Your E-Commerce Guide to Valentine’s Day

We’re heading into a lockdown Valentine’s Day because unfortunately not only LOVE is in the air! For e-commerce sites, there is a silver lining with couples looking for Valentine’s Day gifts online instead of heading to…

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Mat O'Connor Mat O'Connor
3 Min Read
13 January 2021

SEO Jargon Buster (Additions) Part 2

Deepen Your SEO Knowledge Homepage or Home Page The index page of a website which is the initial page seen when visiting the domain name of a  website without any additional paths or query strings. HTTPS…

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Mat O'Connor Mat O'Connor
2 Min Read
7 January 2021

SEO Jargon Buster (Additions)

Understand SEO Basics Above The Fold Content that appears when your website loads without the need for scrolling. It’s often believed  that this content has a high chance of converting as people will always see it…

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