Marketing

Mat O'Connor Mat O'Connor
4 Min Read
3 October 2020

Social Media Post Ideas for Your Business

You’re convinced… Whether you’ve attended a local marketing seminar, read about the trends online or can simply feel it in your bones… Social media – if done right – plays a vital role in helping businesses thrive, but what exactly should you and your business post about? For many, the thought of sitting down to write their next social media…

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Mat O'Connor Mat O'Connor
3 Min Read
1 October 2020

Getting to grips with local SEO

Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is…

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Amy Hayes Amy Hayes
3 Min Read
15 September 2020

5 ways to increase e-commerce conversion rates

5 ways to increase e-commerce conversion rates Did you know that the average UK conversion rate for e-commerce websites is just 1.4%? This number is 0.4% lower than the global average of 1.8% and underlines the…

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Mat O'Connor Mat O'Connor
3 Min Read
9 September 2020

Preparing for Black Friday

Black Friday, Cyber Monday, deep discounts and the new normal for holiday shopping! Originating from the USA, Black Friday has quickly taken hold around the world, and the UK isn’t any exception. Driven by the urge…

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Mat O'Connor Mat O'Connor
3 Min Read
20 August 2020

5 Easy Ways To Increase Customer Retention And Sales

5 Easy Ways To Increase Customer Retention And Sales When it comes to increasing sales and ultimately your profits, it’s more cost-effective to persuade current customers to make repeat purchases than it is to find new…

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Amy Hayes Amy Hayes
5 Min Read
12 August 2020

Blogging For Your Business

Blogging For Your Business We all hate ads, that’s a fact! So when it comes to marketing, it makes sense to focus on content rather than more traditional, ignored methods of advertising. Blogs are directly responsible for over…

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Mat O'Connor Mat O'Connor
2 Min Read
14 September 2017

What is Remarketing?

So what’s remarketing? If you’re seen a Google-powered advertisement while browsing the internet over the last few years, then you’ll almost certainly have been the beneficiary of what’s called remarketing. This is a practice which allows…

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Mat O'Connor Mat O'Connor
2 Min Read
28 February 2017

5 Things to measure when selling online

Get more when selling online If any organism or organisation is to prosper, it’s vital that it be able to keep track of the things that are keeping it alive. If a healthy human being goes…

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Mat O'Connor Mat O'Connor
2 Min Read
23 February 2017

How will social shopping shape 2017?

How will social shopping shape 2017? 2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that…

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Mat O'Connor Mat O'Connor
3 Min Read
9 February 2017

How a Poorly Managed Data Feed Affects Your Sales

How a Poorly Managed Data Feed Affects Your Sales Clearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having…

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Mat O'Connor Mat O'Connor
3 Min Read
25 January 2017

Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI

Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI If you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you…

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Mat O'Connor Mat O'Connor
2 Min Read
19 January 2017

5 things to do when selling to millennials

5 things to do when selling to millennials If you’re going to market a product or service, it’s important to take account of the behaviours and social mores of the people you’re marketing to. While it’s…

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