Marketing

Mat O'Connor Mat O'Connor
3 Min Read
5 May 2021

Breaking Into The Direct-To-Consumer Sales Market 

The popularity of direct-to-consumer sales is growing, fuelled by unreliable sales during the pandemic and the greater control offered by this sales approach. A recent study by IAB UK showed  97% of UK internet users were aware of at least one of the leading UK DTC brands, with 39% having purchased from one or more of them.  It’s not difficult…

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Mat O'Connor Mat O'Connor
3 Min Read
3 December 2020

The Ultimate SEO Jargon Buster

Working with a web agency on your websites SEO – that’s search engine optimisation for the uninitiated – may feel more like learning a new language than working on getting new users! Luckily, the team here…

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Mat O'Connor Mat O'Connor
4 Min Read
3 October 2020

Social Media Post Ideas for Your Business

You’re convinced… Whether you’ve attended a local marketing seminar, read about the trends online or can simply feel it in your bones… Social media – if done right – plays a vital role in helping businesses…

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Mat O'Connor Mat O'Connor
3 Min Read
1 October 2020

Getting to grips with local SEO

Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is…

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Amy Hayes Amy Hayes
3 Min Read
15 September 2020

5 ways to increase e-commerce conversion rates

5 ways to increase e-commerce conversion rates Did you know that the average UK conversion rate for e-commerce websites is just 1.4%? This number is 0.4% lower than the global average of 1.8% and underlines the…

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Mat O'Connor Mat O'Connor
3 Min Read
9 September 2020

Preparing for Black Friday

Black Friday, Cyber Monday, deep discounts and the new normal for holiday shopping! Originating from the USA, Black Friday has quickly taken hold around the world, and the UK isn’t any exception. Driven by the urge…

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Mat O'Connor Mat O'Connor
3 Min Read
20 August 2020

5 Easy Ways To Increase Customer Retention And Sales

5 Easy Ways To Increase Customer Retention And Sales When it comes to increasing sales and ultimately your profits, it’s more cost-effective to persuade current customers to make repeat purchases than it is to find new…

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Amy Hayes Amy Hayes
5 Min Read
12 August 2020

Blogging For Your Business

Blogging For Your Business We all hate ads, that’s a fact! So when it comes to marketing, it makes sense to focus on content rather than more traditional, ignored methods of advertising. Blogs are directly responsible for over…

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Mat O'Connor Mat O'Connor
2 Min Read
14 September 2017

What is Remarketing?

So what’s remarketing? If you’re seen a Google-powered advertisement while browsing the internet over the last few years, then you’ll almost certainly have been the beneficiary of what’s called remarketing. This is a practice which allows…

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Mat O'Connor Mat O'Connor
2 Min Read
28 February 2017

5 Things to measure when selling online

Get more when selling online If any organism or organisation is to prosper, it’s vital that it be able to keep track of the things that are keeping it alive. If a healthy human being goes…

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Mat O'Connor Mat O'Connor
2 Min Read
23 February 2017

How will social shopping shape 2017?

How will social shopping shape 2017? 2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that…

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Mat O'Connor Mat O'Connor
3 Min Read
9 February 2017

How a Poorly Managed Data Feed Affects Your Sales

How a Poorly Managed Data Feed Affects Your Sales Clearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having…

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