Working with a web agency on your websites SEO – that’s search engine optimisation for the uninitiated – may feel more like learning a new language than working on getting new users! Luckily, the team here at Actuate are about to smash open the mystifying language of SEO with our the ultimate SEO jargon buster. Backlink Links from websites which…
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You’re convinced… Whether you’ve attended a local marketing seminar, read about the trends online or can simply feel it in your bones… Social media – if done right – plays a vital role in helping businesses…
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Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is…
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5 ways to increase e-commerce conversion rates Did you know that the average UK conversion rate for e-commerce websites is just 1.4%? This number is 0.4% lower than the global average of 1.8% and underlines the…
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Black Friday, Cyber Monday, deep discounts and the new normal for holiday shopping! Originating from the USA, Black Friday has quickly taken hold around the world, and the UK isn’t any exception. Driven by the urge…
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5 Easy Ways To Increase Customer Retention And Sales When it comes to increasing sales and ultimately your profits, it’s more cost-effective to persuade current customers to make repeat purchases than it is to find new…
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Blogging For Your Business We all hate ads, that’s a fact! So when it comes to marketing, it makes sense to focus on content rather than more traditional, ignored methods of advertising. Blogs are directly responsible for over…
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So what’s remarketing? If you’re seen a Google-powered advertisement while browsing the internet over the last few years, then you’ll almost certainly have been the beneficiary of what’s called remarketing. This is a practice which allows…
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Get more when selling online If any organism or organisation is to prosper, it’s vital that it be able to keep track of the things that are keeping it alive. If a healthy human being goes…
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How will social shopping shape 2017? 2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that…
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How a Poorly Managed Data Feed Affects Your Sales Clearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having…
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Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI If you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you…
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