Marketing

Mat O'Connor Mat O'Connor
2 Min Read
14 September 2017

What is Remarketing?

So what’s remarketing? If you’re seen a Google-powered advertisement while browsing the internet over the last few years, then you’ll almost certainly have been the beneficiary of what’s called remarketing. This is a practice which allows customers to be continually targeted with product advertisements even after they’ve left your website. Why is remarketing worthwhile? Remarketing benefits the consumer, as it…

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Mat O'Connor Mat O'Connor
2 Min Read
28 February 2017

5 Things to measure when selling online

Get more when selling online If any organism or organisation is to prosper, it’s vital that it be able to keep track of the things that are keeping it alive. If a healthy human being goes…

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Mat O'Connor Mat O'Connor
2 Min Read
23 February 2017

How will social shopping shape 2017?

How will social shopping shape 2017? 2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that…

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Mat O'Connor Mat O'Connor
3 Min Read
9 February 2017

How a Poorly Managed Data Feed Affects Your Sales

How a Poorly Managed Data Feed Affects Your Sales Clearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having…

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Mat O'Connor Mat O'Connor
3 Min Read
25 January 2017

Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI

Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI If you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you…

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Mat O'Connor Mat O'Connor
2 Min Read
19 January 2017

5 things to do when selling to millennials

5 things to do when selling to millennials If you’re going to market a product or service, it’s important to take account of the behaviours and social mores of the people you’re marketing to. While it’s…

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Mat O'Connor Mat O'Connor
3 Min Read
17 January 2017

8 Ways That the Digital Marketing for Westworld Was Effective

8 Ways That the Digital Marketing for Westworld Was Effective Every now and then we can see a terrific example of how digital marketing can be used highly effectively. In recent times, the resounding success of…

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Mat O'Connor Mat O'Connor
2 Min Read
8 November 2016

What makes a loyal customer?

Customer retention, are you on it? If you’re going to build a successful business, then you’ll need to know that it’s far easier to retain existing customers than it is to win over new ones. Existing…

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Mat O'Connor Mat O'Connor
2 Min Read
21 July 2016

Using Pokemon Go in a Local Marketing Campaign

How to Make the Most of the Hottest Craze in Gaming Pokemon Go is the biggest gaming craze of the year. This augmented reality game is played on a smartphone and involves walking around your environment to…

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Mat O'Connor Mat O'Connor
3 Min Read
27 November 2014

Bring on Cyber Monday!

Bring on Cyber Monday! With approximately 3 days, 10 hours and 58 seconds at the time of writing this blog until Cyber Monday, you could be forgiven for thinking that we are counting down until the…

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