Mere
Bathrooms

Magento 2 B2B upgrade securing 40% increase on new accounts from launch

Magento 2 B2B Upgrade

Mere is a family owned business with over 20 years experience in bathroom fittings. They offer a wide range of quality bathroom fittings, including many famous British brands including Tissino, Isvea, Thermonet, Reef and Dukkaboard.

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Background

We were asked to bring the Mere website up to date by developing a stylish and functional ecommerce platform for wholesale customers. Mere wanted to push their wholesale customers to use the website when placing orders.

The website design needed to showcase the stunning bathroom suites available whilst being easy to navigate on mobile devices for plumbers and bathroom fitters who are on the move.

Features

  • Responsive design
  • Magento 2 e-commerce
  • High quality imagery
  • Integrated WordPress press archive
  • Live social feeds

Industry

  • Bathrooms & Furnishings

Our approach

When we are engaged by a new client we like to arrange a discovery day which gives us the opportunity to find out all about them. This was the case with Mere.

We discussed their client base, how they operate internally and how the website could help their sales team improve their customer care on a day to day basis. This gave us the basis of what functionality should be included in the technical specification for the new website.


What we did

Our design reflects the clean, modern, crisp look of the quality bathroom suites that Mere sell. Combined with beautiful photography the design showcases the products in situ. Users can easily browse stock, discover everything they need to know about any particular item and go on to purchase through a swift checkout journey. Along the journey, the users are also given suggestions for related products ensuring they have everything they need when they come to installation.

The responsive build uses a flexible and robust framework that pulls through a huge selection of images, which load quickly in any browser.

The results

12% reduced bounce rate

Since launching the new M2 webstore the site’s bounce rate has dropped by a massive 12%.

2.3s load time

The new optimised Magento 2 platform has reduced the load time from 7.2s to a lean 2.3s.

40% more accounts

With the new integrated CRM facility Mere’s new website has attracted a whopping 40% more new accounts.

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