News/Insights by Amy Hayes

By Amy Hayes | 12 May 2021 2 Minute Read

Writing a website brief for your next website project

So you’re starting a new and exciting project or have decided to refresh your existing website, great, but what next? The foundations to a great website begin with a strong website brief, an overview of what you want the website to achieve, who are your competitors and what sets you apart etc. Although Actuate will help you outline your goals…

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By Amy Hayes | 29 March 2021 3 Minute Read

Be My Bear Launches New Magento 2 Website By Actuate

Today’s the day the Teddy Bears have their new website… with the launch of a plush, new Magento 2 site built by the team here at Actuate! Yes, it’s time for our team to break out the picnic basket filled with marmalade and honey as we celebrate the successful launch of Be My Bear’s new retail and wholesale stores built…

By Amy Hayes | 1 March 2021 7 Minute Read

How To Know Your SEO Is Working

How To Know Your SEO Is Working SEO or Search Engine Optimisation is a multi-billion pound industry with a seemingly endless supply of “experts” vying for your business. Whether you’ve signed on the dotted line and engaged one of the many companies offering this service or are attempting to go down the DIY route, how do you know your SEO…

By Amy Hayes | 12 January 2021 5 Minute Read

Free Social Media Content Calendar for 2021

From cats to hamburgers and hugs to paperclips, there is a day of the year for all of them! So when it comes to creating content for your social media accounts, company blog or website, don’t stress and worry about the subject matter, take a look at Actuate’s free social media calendar for 2021 and start getting creative. For those…

By Amy Hayes | 12 November 2020 2 Minute Read

Free One-to-One E-Commerce Review To Help Your Business Thrive During Lockdown

We’ve hit “lockdown 2.0” here in England, and as a business owner, you’re probably preparing for the worst… You’re tightening your belt, reducing overheads where at all possible and generally battening down the hatches hoping to survive 2020. But what if you could thrive during lockdown? What if your e-commerce website had the power to deliver outstanding results even throughout…

By Amy Hayes | 20 October 2020 3 Minute Read

Planning ahead for a new website

Are you looking to launch a new website or refresh your current site in the next 6-12 months? You may be surprised to read that you should really start planning now for your new website and book a meeting, or at the bare minimum a chat with your preferred digital agency. But surely it doesn’t take that long to plan…

By Amy Hayes | 10 October 2020 3 Minute Read

Top things to do in Chester this Christmas

It’s the beginning of October, the weather has well and truly turned, at least here in Chester, and believe it or not it’s time to think about Old St. Nick and that magical “C” word… That’s right, Christmas is almost upon us and thanks to both national and local lockdown, you probably think where has the year gone! Well, there’s…

By Amy Hayes | 15 September 2020 3 Minute Read

5 ways to increase e-commerce conversion rates

5 ways to increase e-commerce conversion rates Did you know that the average UK conversion rate for e-commerce websites is just 1.4%? This number is 0.4% lower than the global average of 1.8% and underlines the importance of conversion rate optimisation for UK businesses, whether B2C or B2B. What is conversion rate optimisation? Conversion rate optimisation, often abbreviated to CRO…

By Amy Hayes | 2 September 2020 3 Minute Read

Winning Local Business With Local E-Commerce

Winning Local Business With Local E-Commerce Analysis from Deloitte Digital in Great Britain has shown that since lockdown 3 in 5 consumers have chosen to shop more at local shops than previously. The same report also showed that 57% of consumers say they will be more likely to shop locally once lockdown ends. While excellent news for retailers that already…

By Amy Hayes | 12 August 2020 5 Minute Read

Blogging For Your Business

Blogging For Your Business We all hate ads, that’s a fact! So when it comes to marketing, it makes sense to focus on content rather than more traditional, ignored methods of advertising. Blogs are directly responsible for over 430% more indexed pages and 97% more indexed links. You can’t ignore those numbers; it’s time to start blogging for your business. So why do…