The CRO fixes that take one day and move the needle immediately

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The CRO fixes that take one day and move the needle immediately Conversion Rate Optimisation

The CRO fixes that take one day and move the needle immediately

By Mat O'Connor 4 Min Read

CRO has a reputation for being slow Run a test, wait for statistical significance, implement the winner, move to the next one. Months pass. Results trickle in. It can feel like you’re barely moving. That’s the right way to run…

What is Hyvä and why is it the fastest thing to happen to Magento in years? Hyvä

What is Hyvä and why is it the fastest thing to happen to Magento in years?

By Mat O'Connor 4 Min Read

If you run a Magento store, you’ve probably heard the word Hyvä a few times recently. Maybe from your developer. Maybe from another agency. Maybe just floating around at an event or in a LinkedIn comment thread. Most explanations either…

The Shopify apps quietly killing your store's performance Shopify

The Shopify apps quietly killing your store’s performance

By Mat O'Connor 3 Min Read

Most Shopify store owners know app bloat is a problem. What they don’t realise is how bad it’s actually got. The average Shopify store has somewhere between 15 and 25 apps installed. Most of them were added for good reasons….

Shopify-Plus-vs-Adobe-Commerce Ecommerce

Shopify Plus vs Adobe Commerce – Choosing the right eCommerce platform

By Mat O'Connor 7 Min Read

Choosing an eCommerce platform is a big decision. The right platform frees you to focus on growth, campaigns, optimisation, customer experience, and unlocking your next nice problems. However, the wrong one turns every small change into a dependency, a ticket,…

Hyva vs Luma: Which Magento 2 Theme is Better? Magento Ecommerce

Hyva vs Luma: Which Magento 2 Theme is Better?

By Mat O'Connor 6 Min Read

Magento 2 can power almost anything you throw at it – but whether your store feels fast or feels sluggish often comes down to one thing: the theme. The theme decides how quickly pages render, how clean the frontend codebase…

7 New Years resolutions for eCommerce Managers Ecommerce

7 New Year’s Resolutions for eCommerce Managers

By Jessica O'Connor 3 Min Read

With the close of 2024 and welcome to 2025, UK eCommerce managers can hit the reset button and capitalise on the new year by thinking of five goals for 2025. The online retail landscape is constantly in motion — between new technology,…

Choosing the right agency can seem like a minefield Magento Ecommerce

How Do I Choose A Magento/Adobe Commerce Agency?

By Mat O'Connor 2 Min Read

Get the Best Team Choosing the right Magento/Adobe Commerce agency to work with can be a crucial decision for your business. A good agency can help you build and maintain a successful ecommerce store, while a bad one can lead…

How to Write Effective Meta Descriptions - eCommerce insights from Actuate Digital SEO

How to Write Effective Meta Descriptions

By Mat O'Connor < 1 Min Read

Meta descriptions are brief summaries of a webpage that appear in search engine results pages (SERPs). They are a crucial component of on-page optimisation and can have a significant impact on click-through rates (CTR) and ultimately, traffic. Here are some…

Ultimate B2C eCommerce Business Plan - eCommerce insights from Actuate Digital Digital Strategy

Ultimate B2C eCommerce Business Plan

By Mat O'Connor 2 Min Read

Accelerate growth with strategic planning Starting a B2C ecommerce business can be an exciting and profitable venture, but it requires careful planning and execution to be successful. In this blog, we’ll cover the key elements of a comprehensive ecommerce business…

How Secure Is Magento 2? - eCommerce insights from Actuate Digital Magento 2

How Secure Is Magento 2?

By Mat O'Connor 2 Min Read

Secure is safe! Magento 2 is a powerful ecommerce platform that provides businesses with a wide range of features and functionality. One of the most important considerations when choosing an ecommerce platform is security. In this blog, we’ll explore how…