The Shirt Company

Magento 2 upgrade with the customer at the heart

Luxury Women's Fashion

The Shirt Company is an independent boutique luxury women’s fashion brand based in London since 2007, focused exclusively on women’s shirt and blouses. They create unique go-to women’s clothing that simple and made for modern living.

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Key Stats

Conversion rate increase

Jump in sales

Reduction of drop offs

The Brief

The Shirt Company had been working with us for many years with us looking after their existing Magento 1 website with security updates and support.

With the need to migrate to Magento 2 we agreed this was the perfect time to design a website that was made for the customer, making it easier to use and effortless to checkout. We needed to capture the history of the brand whilst delivering something new, functionality and ready to grow the company.

Our Answer

We had a number of discovery meetings with The Shirt Company to really drill down on who their customers were, used their analytics data to challenge and refine this to create a number of persona’s that we would be creating this ecommerce website for.

Using wireframe we created the user journey taking input from the team to ensure we were adding value to the experience whilst keeping it slick and effortless.

After migrating all of their existing Magento 1 data we crafted their new online shopping solution within 3 months including Glopal Integration, upgrading to Stripe for mobile payments, QA testing and deployment.

The Results

The new website hit the ground running seeing a huge 40% increase in conversion rates and seeing record months in December and January with a 30% jump in turnover.