News/Insights

By Mat O'Connor | 8 December 2021 2 Minute Read

Why your website should have a ‘New In’ product page

Is your eCommerce website missing a trick? The ‘New In’ product page is an area of your website dedicated to showcasing your new stock range. It makes it easy for your customers to see what’s new on your website without the need to use any filters. This is especially beneficial for returning customers. Why Returning Customers will love your ‘New…

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By Amy Hayes | 7 September 2021 2 Minute Read

Magento 2.4.3 Update

The Magento 2.4.3 update is now available. This update is a big one! The release includes over 370 new fixes to the core code and 33 security enhancements. It’s really important to keep up to date with Magento releases. These releases not only help keep the day to day running of your online store smooth, they also help to keep…

By Amy Hayes | 26 August 2021 4 Minute Read

What is “eCommerce Customer Experience” and why does it matter?

eCommerce customer experience refers specifically to the digital experience a business delivers to their customers. This experience can often trigger an emotional response which will keep the customer coming back time and time again. The digital experience often starts way before your customers will even land on your website, however for the purpose of this insight post this is exactly…

By Amy Hayes | 12 May 2021 2 Minute Read

Writing a website brief for your next website project 

So you’re starting a new and exciting project or have decided to refresh your existing website, great, but what next? The foundations to a great website begin with a strong website brief, an overview of what you want the website to achieve, who are your competitors and what sets you apart etc.  Although Actuate will help you outline your goals…

By Mat O'Connor | 3 Minute Read

Increasing Sales With Buy Now Pay Later 

Unless you’ve been living under a rock for several years, you won’t have missed the popularity and explosion of buy now, pay later on websites across the internet. The boom in popularity of buy now, pay later has seen new players enter the e-commerce payments market, such as Klarna, Laybuy and  Clearpay, and existing providers such as PayPal diversify to…

By Mat O'Connor | 5 May 2021 3 Minute Read

Myths & Facts About E-Commerce 

Being one of the top digital agencies in the UK, the team here at Actuate speak to lots of people during a typical year, and when it comes to myths and false beliefs about e-commerce, we’ve heard them all.  We’ve decided to break down the top myths and facts about e-commerce that we’ve come across in  our time as leading…

By Mat O'Connor | 3 Minute Read

Breaking Into The Direct-To-Consumer Sales Market 

The popularity of direct-to-consumer sales is growing, fuelled by unreliable sales during the pandemic and the greater control offered by this sales approach. A recent study by IAB UK showed  97% of UK internet users were aware of at least one of the leading UK DTC brands, with 39% having purchased from one or more of them.  It’s not difficult…

By Mat O'Connor | 20 April 2021 3 Minute Read

Could Aero Commerce Hit The Sweet Spot For Your Business 

Choosing an e-commerce platform for your business isn’t the easiest of tasks. Usually, digital  agencies’ recommendations play the deciding factor, but with most agencies tending to specialise in a single platform, how do you know the platform you end up with will tick the boxes for you and  your business?  Actuate are a little different; we’ve been at the forefront…

By Mat O'Connor | 2 Minute Read

Getting to grips with local SEO – Part 2 

In October 2020 we featured our first local SEO blog post and promised to follow up with a second containing even more tips and tricks to help your website take the lead on search engines in your local area. So without any further introduction, here are five further tips for preparing your site for local SEO.  Add Structured Data To…

By Mat O'Connor | 14 April 2021 2 Minute Read

An Introduction To Customer Personas And Their Importance To Your Business And Website 

Be honest; what do you know about your customers? More specifically, what are their likes and dislikes, motivations and frustrations. If you’re honest, the answer may be “not as much as we’d like to”. Never fear, this is where customer personas come in, and today, we’re going to give you an introduction to customer personas and their importance to your…

By Amy Hayes | 29 March 2021 3 Minute Read

Be My Bear Launches New Magento 2 Website By Actuate

Today’s the day the Teddy Bears have their new website… with the launch of a plush, new Magento 2 site built by the team here at Actuate! Yes, it’s time for our team to break out the picnic basket filled with marmalade and honey as we celebrate the successful launch of Be My Bear’s new retail and wholesale stores built…