News/Insights

By Digital | 22 November 2022 3 Minute Read

How to Setup Your eCommerce Website for Christmas: 4 Tips to Boost Sales

With the holiday season approaching, you’re probably wondering if you should prepare your eCommerce website for Christmas. The answer is YES!  Christmas calls for gifts, decorations and numerous other festive elements. This means that customers will soon begin their holiday shopping, both online and offline. You can capitalise on the holidays and maximise your sales opportunities by creating an eye-catching…

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By Digital | 8 November 2022 3 Minute Read

4 Common eCommerce Mistakes That Beginners Make (And Should Avoid)

In this digital age, anyone can start an online store, which has resulted in the eCommerce industry becoming highly competitive. As an eCommerce store owner, one of your main priorities should be to provide your customers with a great shopping experience.  With so many options available, customers are spoiled for choice. If they make a purchase from your online store…

By Digital | 25 October 2022 3 Minute Read

How to Create an Amazing eCommerce Plan to Improve Your Numbers

One of the main reasons why many businesses fail upon launching is because they don’t begin with a solid strategy. A great eCommerce business plan can be used as a roadmap to map the success of your company. These business plans can help your company focus on its main goals while also allowing you to identify any potential roadblocks that…

By Digital | 11 October 2022 3 Minute Read

8 Tips to Dress-up Your Website for Halloween in 2022

October has finally begun, which means that the spooky season of Halloween is quickly approaching. Now is a great time to begin your preparations and join in on that Halloween hype.  However, if you have your business’ website to look after, you’ve got more than just your home to decorate for Halloween. Adding a Halloween twist to your site allows…

By Digital | 27 September 2022 3 Minute Read

The Beginner’s Guide To A/B Split Testing

As the pace at which the world goes digital increases, it’s no secret that your business should have a website.  If you’re selling products at scale, there’s so much you stand to gain with a well-built and well-optimised eCommerce website.  A strong website helps build a great first impression, attract and create a solid client base, amplify brand awareness, and…

By Digital | 21 August 2022 3 Minute Read

4 Reasons Why You Need UX Design for Startups

No matter what type of business you’re running, your website needs to be designed in a way that ensures a good experience for your visitors.  Whether you’re directing your visitors to make a purchase, subscribe to a newsletter or interact with the content on your page, you need to focus on your UX design.  This is especially true for startup…

By Mat O'Connor | 23 February 2022 < 1 Minute Read

Urgent Security Fix for Magento 2.3 & 2.4

Magento Update: Security Patch. Last week Adobe announced a security release for their current Magento platforms 2.3.x and 2.4.x. This security patch covers a serious vulnerability in their platform. The patches MDVA-43395 and MDVA-43443 help to close a arbitrary code execution exploit. All Magento users on 2.3.x and 2.4.x are advised to apply these patches as soon as possible. Users…

By Mat O'Connor | 8 December 2021 2 Minute Read

Why your website should have a ‘New In’ product page

Is your eCommerce website missing a trick? The ‘New In’ product page is an area of your website dedicated to showcasing your new stock range. It makes it easy for your customers to see what’s new on your website without the need to use any filters. This is especially beneficial for returning customers. Why Returning Customers will love your ‘New…

By Amy Hayes | 7 September 2021 2 Minute Read

Magento 2.4.3 Update

The Magento 2.4.3 update is now available. This update is a big one! The release includes over 370 new fixes to the core code and 33 security enhancements. It’s really important to keep up to date with Magento releases. These releases not only help keep the day to day running of your online store smooth, they also help to keep…

By Amy Hayes | 26 August 2021 4 Minute Read

What is “eCommerce Customer Experience” and why does it matter?

eCommerce customer experience refers specifically to the digital experience a business delivers to their customers. This experience can often trigger an emotional response which will keep the customer coming back time and time again. The digital experience often starts way before your customers will even land on your website, however for the purpose of this insight post this is exactly…

By Amy Hayes | 12 May 2021 2 Minute Read

Writing a website brief for your next website project 

So you’re starting a new and exciting project or have decided to refresh your existing website, great, but what next? The foundations to a great website begin with a strong website brief, an overview of what you want the website to achieve, who are your competitors and what sets you apart etc.  Although Actuate will help you outline your goals…