News/Insights

By Amy Hayes | 12 May 2021 2 Minute Read

Writing a website brief for your next website project

So you’re starting a new and exciting project or have decided to refresh your existing website, great, but what next? The foundations to a great website begin with a strong website brief, an overview of what you want the website to achieve, who are your competitors and what sets you apart etc. Although Actuate will help you outline your goals…

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By Mat O'Connor | 3 Minute Read

Increasing Sales With Buy Now Pay Later

Unless you’ve been living under a rock for several years, you won’t have missed the popularity and explosion of buy now, pay later on websites across the internet. The boom in popularity of buy now, pay later has seen new players enter the e-commerce payments market, such as Klarna, Laybuy and Clearpay, and existing providers such as PayPal diversify to…

By Mat O'Connor | 5 May 2021 3 Minute Read

Myths & Facts About E-Commerce

Being one of the top digital agencies in the UK, the team here at Actuate speak to lots of people during a typical year, and when it comes to myths and false beliefs about e-commerce, we’ve heard them all. We’ve decided to break down the top myths and facts about e-commerce that we’ve come across in our time as leading…

By Mat O'Connor | 3 Minute Read

Breaking Into The Direct-To-Consumer Sales Market

The popularity of direct-to-consumer sales is growing, fuelled by unreliable sales during the pandemic and the greater control offered by this sales approach. A recent study by IAB UK showed 97% of UK internet users were aware of at least one of the leading UK DTC brands, with 39% having purchased from one or more of them. It’s not difficult…

By Mat O'Connor | 20 April 2021 3 Minute Read

Could Aero Commerce Hit The Sweet Spot For Your Business

Choosing an e-commerce platform for your business isn’t the easiest of tasks. Usually, digital agencies’ recommendations play the deciding factor, but with most agencies tending to specialise in a single platform, how do you know the platform you end up with will tick the boxes for you and your business? Actuate are a little different; we’ve been at the forefront…

By Mat O'Connor | 2 Minute Read

Getting to grips with local SEO – Part 2

In October 2020 we featured our first local SEO blog post and promised to follow up with a second containing even more tips and tricks to help your website take the lead on search engines in your local area. So without any further introduction, here are five further tips for preparing your site for local SEO. Add Structured Data To…

By Mat O'Connor | 14 April 2021 2 Minute Read

An Introduction To Customer Personas And Their Importance To Your Business And Website

Be honest; what do you know about your customers? More specifically, what are their likes and dislikes, motivations and frustrations. If you’re honest, the answer may be “not as much as we’d like to”. Never fear, this is where customer personas come in, and today, we’re going to give you an introduction to customer personas and their importance to your…

By Amy Hayes | 29 March 2021 3 Minute Read

Be My Bear Launches New Magento 2 Website By Actuate

Today’s the day the Teddy Bears have their new website… with the launch of a plush, new Magento 2 site built by the team here at Actuate! Yes, it’s time for our team to break out the picnic basket filled with marmalade and honey as we celebrate the successful launch of Be My Bear’s new retail and wholesale stores built…

By Mat O'Connor | 8 March 2021 2 Minute Read

5 E-Commerce Predictions And Trends For 2021

5 E-Commerce Predictions And Trends For 2021 Perhaps the most anticipated year for decades has arrived. Unfortunately, on the stroke of midnight at the end of December 2020, when 2021 finally began, the world’s problems weren’t solved, and COVID was still with us. Whilst we don’t know how the pandemic will end, we can predict with a little more certainty…

By Amy Hayes | 1 March 2021 7 Minute Read

How To Know Your SEO Is Working

How To Know Your SEO Is Working SEO or Search Engine Optimisation is a multi-billion pound industry with a seemingly endless supply of “experts” vying for your business. Whether you’ve signed on the dotted line and engaged one of the many companies offering this service or are attempting to go down the DIY route, how do you know your SEO…

By Mat O'Connor | 8 February 2021 4 Minute Read

Conquering E-Commerce Conversion Rates

Conquering E-Commerce Conversion Rates Are you besieged continuously with three-letter acronyms and wish for once that someone would explain the link between SEO, CTR, CRO and KPI’s? Luckily Actuate is here to help your navigate the internet marketing highway and learn how to conquer e-commerce conversion rates. Internet Marketing Glossary Before we move on, it’s probably handy for most of…