If the question is “can page load speed help your e-commerce website?” then the answer is “yes, absolutely.” Consider this – if you are looking to buy a product would you want to wait around on a website that is clunky and takes forever to load to buy that product – when you could buy a similar product somewhere else much faster? Time is money, after all!
Page load speed does actually make a difference in your ecommerce sales, so make sure that your website loads as quickly as possible. Also, Google penalises websites that offer a poor user experience – so your slow website might also start sliding down in the Google rankings.
According to some accounts even a one second delay in loading speed will have an impact in your revenue. Ideally your page should load within three seconds or less, or it will feel very slow to the average web browser.
So, what can you do to increase the speed of your ecommerce site? Here are some tips for making sure that your ecommerce website loads as quickly as possible:
Keep these tips in mind so that slow page load speed doesn’t slow down the success of your ecommerce website.
2 Min Read
Published: 2 August 2016
Mat is the founder here at Actuate. His role focuses on strategy, culture, looking after our clients and every now and then getting stuck in with coding.