Insights

Social Media Post Ideas for Your Business

You’re convinced… Whether you’ve attended a local marketing seminar, read about the trends online or can simply feel it in your bones… Social media – if done right – plays a vital role in helping businesses thrive, but what exactly should you and your business post about? For many, the thought of sitting down to write their next social media post can fill them with dread, but with a little time and planning, writing for social media doesn’t have to be so bad. Of course, you could always talk to an agency such as Actuate about handling this for you, but you may find with the right ideas, social media marketing isn’t too bad after all. Below we’ve compiled a list of social media post ideas designed to make your life easier the next time you log in to Facebook, Twitter or Instagram to connect with your followers.

1. Promote a competition or giveaway

A recent study revealed that Instagram accounts which held regular contests seemed to grow 70% faster than those that didn’t, a great reason to make a monthly competition a staple of your social media marketing plan. You don’t need third-party plugins or tools, choose something to give away, ideally something that represents your business, make sure you’ve got some written terms and conditions that you can link to and finally think of a creative idea for entry, and you’re all set to go! Some popular examples include like this post, follow our account or tag three friends, but the options are truly endless.

View this post on Instagram

*COMPETITION TIME* Happy #ChocolateWeek. To celebrate we’re giving away one of our NEW Signature Cabinets. With 147 chocolates, it’s definitely big enough to share. To enter, simply tag who you’d choose to experience this with in the comments. Competition ends midnight Sunday 18th October. T&Cs apply. The winner will be announced the following week.

A post shared by hotelchocolat (@hotelchocolat) on

2. Share, Retweet and Regram!

Let your audience do the talking by sharing, retweeting and regramming their content, with 88% of consumers trusting user reviews as much as personal recommendations; you have a pretty powerful reason to share share share! It goes without question that you shouldn’t just fill your timeline with other peoples content, like all of our tips try and find a healthy balance of content to achieve social success.

3. Link to company articles, blog posts and news content

Do you regularly post a blog article on your company website or find you have a constant stream of news sitting on your website? Leverage this content for social media and drive more traffic to your articles. Consider creating an eye-catching supporting image and picking out important information to connect with your audience. Finally, you should even think about scheduling several posts throughout the year for a particular article if it’s not time-limited and is considered ‘evergreen’ content. (content that remains fresh and vital)

4. Show off your lighter side

Remember that your followers don’t want to see adverts every five minutes, they want to see your company principles, your quirks and some personality. If it fits with your company philosophy, why not schedule a few fun posts once in a while, do it correctly, and your users will stick around for the next one.

5. Go behind the scenes

Does your company employ a few members of staff, have regular interns or even an office pet? Then go behind the scenes with a post or two about your staff members, fuzzy friend or new recruit. Your followers will enjoy getting a glimpse of day to day life in your office, and it also helps them connect with your company on a personal level.

6. Industry facts and figures

73.6% of all statistics you read are made up! But there is a reason for their popularity, and that’s because facts, figures and statistics make good reading and can help promote your products, services or business. Now we’re not suggesting you make up your facts, do some research online and you’re sure to turn up something that fits the bill for your next social post.

7. Keep your eye out for trending topics

If you’re really looking to gain traction and pull in new readers and hopefully followers too, then keep your eye out for trending topics. Keeping your finger on the pulse of what’s popular right now could spark an idea that catapults your business ahead of your competitors overnight.

8. Daily #hashtags

You’re probably aware of hashtags such as #FollowFriday and #MondayMotivation. Still, you may be surprised to hear that there are literally hundreds of common hashtags for every day of the week. Jump on the bandwagon and join in with some of them. Here are just a few of our favourites: Monday #MondayMotivation #MarketingMonday #MusicMonday #MondayFunday #ManicMonday Tuesday #TravelTuesday #TipTuesday #GoodNewsTues #TransformationTuesday #TakeMeBackTuesday Wednesday #WayBackWednesday #WisdomWednesday #WinItWednesday #WellnessWednesday #WoofWednesday Thursday #ThursdayThoughts #ThrowbackThursday #ThursdayVibes #ThankfulThursday Friday #FashionFriday #FlashBackFriday #FollowFriday #FridayFun #FreebieFriday Saturday #SaturdaySale #Caturday #SaturdayStyle #SaturdayShoutOut Sunday #SundayFunday #SelfieSunday #SpotlightSunday #WeekendVibes

9. Plan a poll

Thinking about launching a new product and wish you could get some feedback from your followers? Then think about planning a poll and get the information you’re craving. Polls are available on many social platforms and take just seconds to set in motion. Whether serious or fun, they should certainly feature in your social media content plan.

10. Celebrate a milestone

How many milestones can you think of? Business anniversary, 1,000th Facebook follower, the first customer through the door… One thing you can never be short of is a milestone, so why not celebrate them with your followers? Milestones are a great way to show your human side and have some fun with your social media followers

Over to you Social media shouldn’t be challenging; social media should be fun, easy and rewarding. Enjoy your social media journey, and see where it takes you, and if you find you need a little help along the way, our experts here at Actuate Digital are always just a phone call away. Have any social media ideas of your own you’d like to share with us? Let us know by using the comments section below. Good luck!

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Mat O'Connor
4 Min Read

Published: 3 October 2020

Mat is the founder here at Actuate. His role focuses on strategy, culture, looking after our clients and every now and then getting stuck in with coding.

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