Insights

Using Pokemon Go in a Local Marketing Campaign

How to Make the Most of the Hottest Craze in Gaming

Pokemon Go is the biggest gaming craze of the year. This augmented reality game is played on a smartphone and involves walking around your environment to capture Pokemon, which are hidden all over the map. The game has already exceeded 15 million downloads in only a few days and it has become more popular than Instagram and Twitter.

While Pokemon Go has been great for improving the health of gamers by getting them out of the computer chair and onto the streets, but did you know that you could also use it in your local marketing? There are actually huge opportunities for local retailers to use Pokemon Go for marketing.

Here are some ways that you could use Pokemon Go in your marketing campaign:

First of all, download the game yourself so that you are aware of how it works.

These are just a few of the many ways that you can use this extremely popular game to promote your business and cash in on the Pokemon craze!

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Mat O'Connor
2 Min Read

Published: 21 July 2016

Mat is the founder here at Actuate. His role focuses on strategy, culture, looking after our clients and every now and then getting stuck in with coding.

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