We’re an eCommerce UX and UI design team for brands on Shopify, Magento and Adobe Commerce. Our UX lead has spent 15 years working out what makes people click, scroll and buy, and the person who reads your analytics is the person who designs the fix. If you’d rather meet in person, we’re an eCommerce agency in Manchester right next to Piccadilly station.

Usually nothing looks wrong. People just aren’t getting from browse to basket, because the size filter is buried on a phone, the delivery charge only appears at checkout, or the menu follows how you organise stock rather than how people shop. It goes unnoticed until the numbers slip.

So we find the steps that are losing you orders and redesign them, homepage through to checkout.

Most UX work starts with an NNP Workshop.

Book my NNP Workshop

User Experience Research

We dig into analytics, heatmaps and competitor benchmarks to find where your customers hesitate and why they leave.

That tells us which screens to change and in what order. Usually it’s fewer changes than people expect, and rarely the ones anyone guessed.

User Interface Design

Once the journey is mapped, we design it. Mega menus, product listings, calls to action, all built to cut the number of steps between landing and paying.

Your brand still has to look like your brand. But every element has to earn its place commercially as well as visually.

What you get depends on what your site needs and what you want to invest. It can be any of these:

User research, from analytics and session recordings to talking to your customers
Wireframes for the pages and journeys we’re changing
Clickable prototypes you can try before anything is built
User testing, to check the new design works with real shoppers
Finished UI designs, ready for development

Ready for your next nice problem?

Book my NNP Workshop

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right.

Catherine Lund-Barker Elcometer

What our clients say

"What impressed us most was how quickly Actuate identified the root cause. Within the first call they'd spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp."

Mitch Tamcken AutoID

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way...

Catherine Lund-Barker Elcometer

Without Actuate's help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford Robinsons of Bawtry

Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.

Daniel Wright Reliant

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them - easy to communicate with, easy to reach and always willing to help.

Oliver Moser Pickett

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski Buller Ltd

We've worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.

Rob Dyer Be My Bear

Frequently Asked Questions.

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We can tailor engagement to your needs, whether it’s a full redesign or targeted improvements to specific journeys (e.g., homepage, product pages or checkout) that are underperforming or causing friction.

By the numbers that pay the bills: conversion rate, average order value, bounce rate and repeat visits, measured before and after each change.

Timelines vary based on scope, research depth and the number of interfaces being redesigned, but we’ll provide a clear schedule upfront so you know what to expect.

We start with data-driven user research, analysing analytics, heatmaps and benchmarks to understand real behaviour. Then we map journeys and translate those into clean, responsive UI designs that guide users smoothly through every step of their experience.

Design and development sit in the same team, so the designs go straight into the build. Once it’s live, we test and refine it to make sure it performs as intended.

Yes. We design for the phone first, because that’s where most of your customers shop, and make sure the experience holds up on tablet and desktop too.