The festive season is almost upon us, meaning everywhere we turn is about to get a makeover with a light dusting of glitter, plenty of snow and touch of magic. Supermarket shelves are packed with selection boxes, people are starting to put up decorations, and John Lewis has launched their Christmas Advert encouraging us all to give a little love. So when it comes to your online shop, what should you do to mark Christmas and help boost your sales figures after a pretty gruelling year? Luckily the team here at Actuate took the time recently to sit down with a mug of hot chocolate, and put together our top tips to increase your online orders this Christmas.
Imagine some of your favourite brick and mortar shops at Christmas time; it’s probably a safe bet to say they are decorated to the nines with lights, a tree and plenty of ornaments to add a magical feeling to the shop. With an e-commerce shop, you can still go all out and make your visitors feel the joy of Christmas with festive banners, tweaks to your logo and the general design of your site. Little touches can go a long way in helping boost your sales, the subliminal effect of those Christmas reminders helps add a sense of urgency and unlock their gift-giving side, ultimately leading to more sales.
Our graphic designers here at Actuate understand the importance of visual elements in the festive sales journey and can help with the smallest of changes to extensive site makeovers.
Let’s get serious; when it comes to the festive period, everyone loves a bargain, so give your audience what they are looking for and at the same time have some fun with it! Consider advertising Santa’s Super Sale or a December Daily Discount and encourage people to shop shop shop.
Our “technical elf” division here at Actuate is ready and waiting to help you with setting up seasonal sales and organising your offers within popular e-commerce systems such as Magento, Shopify and BigCommerce. Reach out now to get the bauble rolling!
We Wish You A Merry Christmas…
You didn’t think you’d get away without wishing your customer base a Merry Christmas this year, did you? Encouraging past customers to return and spend more on your website is much easier than finding new customers, so jingle their jangles and do it with style!
There are many ways in which to do this as we are sure you know… After all unless you’ve been living under a rock, you will have seen plenty of festive wishes sent your way by shops over the years. Put together a plan to reach as many of your past customers as possible. If some of your ideas overlap that’s even better, consider things like:
The list of ideas is endless, and the effort won’t go unnoticed by those receiving your well-wishes and kind gestures.
If you don’t have the time or inclination to do this yourself, Actuate are here as an extension of your in-house team to bring your ideas to life. From print work to digital, we promise you won’t be disappointed.
With the hustle and bustle of Christmas, it’s easy to forget about the things that make your business stand out, things like fantastic customer service. Make sure this year you remember the little things and challenge yourself to be the best in your niche. A great example may include challenging your customer service team to become “customer service angels” during the festive period and coming up with ideas on how customer service can be used to increase returning trade after Christmas.
Consider adding a hand-signed Christmas card into each parcel you send out on the run-up to Christmas. The card can be signed by the person who packs the order and adds a personal touch to your company and emphasises the human element of your business. You could also consider extending the return period for items ordered in the months leading up to Christmas; it may help increase sales and also displays your commitment to customer service.
The festive period should be a busy time for both you and your online store, and to see great results requires time, planning and thought. Make the experience magical, consider visual elements, offers and promote joy and fuzzy feelings and above all, put yourself in the shoes of the consumers visiting your website.
If you need a little help, Actuate is on hand to help take the reins and make sure this year the bells are ringing out for Christmas day!
4 Min Read
Published: 17 November 2020
Mat is the founder here at Actuate. His role focuses on strategy, culture, looking after our clients and every now and then getting stuck in with coding.