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eCommerce Strategy
Get from A to B with a strong road map of how to get there and what to expect along the way
UX/UI Design
Stand out to your customers with tailored UX/UI designed to make them convert
CRO
Boost sales and ROI with data-driven Conversion Rate Optimisation
Support & Maintenance
Maintenance and support packages to support your continued growth
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eCommerce expertise built around the way your sector actually works
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eCommerce Strategy Agency
eCommerce strategy that drives the build
We’re an eCommerce strategy agency for brands on Shopify, Magento and Adobe Commerce, usually with an eCommerce manager or director who owns the number and needs a plan they can take to the board. Sessions run remotely or in person, and if you’d rather sit in a room, we’re an eCommerce team in Manchester right next to Piccadilly station.
Most roadmaps we inherit have twenty things on them and no order. Some came from the last agency’s pitch, some from a board meeting, and nobody can say which one would actually move revenue.
So we rank them. We benchmark your setup, audit your performance data and tie every line to what you’re trying to earn, which means deciding what not to do as much as what to do.
Most strategy work starts with an NNP Workshop.
If you don’t need it, we don’t sell it.
We’d rather talk you out of work than sell you something you don’t need. If your platform is fine, we’ll say so. If the problem is your product data and your theme is blameless, we’ll say that too. One footwear brand came to us thinking about a replatform, and the answer turned out to be who they were targeting, so they kept the platform they had.
What you get is a plan with the spend ranked, and a reason attached to each line.
We stay after the plan is signed off
The plan changes as the business does. We stay involved through build, launch and the trading year that follows, because a roadmap written in January rarely survives contact with a peak season.
On a retainer we check in every fortnight and run a full CRO audit every three months, so the roadmap moves with your goals, from one build phase to the next and on to your next nice problem.
Where the strategy starts: the NNP Workshop
We look at your setup, your data and what you’re trying to earn, and you get back a ranked list of what’s costing you money, with what we think each fix is worth. It comes as a short recorded walkthrough you can share with whoever signs off the budget.
It starts from £3,200, and half the fee comes off if we go on to do the work.
We planned it before we built it
Willow & Hall make British-designed sofas and beds by hand, and the brand was never in question. The Magento 1 store behind it was. The team were losing hours every day to stock management alone. We planned the move properly before building anything, then rebuilt on Magento 2 with Hyvä. The site came back 80% faster and sales rose 15%.
Conversion Rate Reached
Increase in Sales
Faster than their old website
What our clients say
"What impressed us most was how quickly Actuate identified the root cause. Within the first call they'd spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp."
I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way...
Without Actuate's help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”
Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction.
I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them - easy to communicate with, easy to reach and always willing to help.
Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.
We've worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.
Frequently Asked Questions.
Ask my questionYes. We look at how people move through your store, where they drop out and how fast the pages load, then put the fixes that will lift conversion in order of what they’re worth.
Yes. On a retainer we check in every fortnight and run a full CRO audit every three months, so the plan keeps up with how the business is trading.
Most clients start with an NNP Workshop. We go through your site, your data and your goals, and send you a video walkthrough with every fix ranked by what we expect it to return.
The NNP Workshop gives you a ranked plan to start from, and we give you a delivery date when you book. Brands planning a replatform or a big investment usually need the full NNP Audit, which runs across working sessions with your team.
Yes. We build the strategy around your audience, your customer journey and your commercial goals, whether you’re B2B, D2C or multi-channel.
We benchmark your current setup, audit your performance data, look at how your customers actually buy, and agree what you’re trying to earn. Then we turn that into a plan with the spend ranked and a reason attached to each line.
You should consider eCommerce strategy services if you’re launching a new store, planning to replatform, facing stagnating online sales, or ready to scale your digital revenue.
Yes, part of building your strategy is assessing your current platform and advising on the best solution for your growth, whether that’s Magento, Shopify, Adobe Commerce, another platform, or even staying with the one you’re already on.
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