Where we’re going we don’t need roads…
Well, you may still need roads for logistics but for us, it’s all about that online journey. Our team can take your goals and by using real insights and data create a strategic roadmap (perhaps we do need roads after all!) that will align your eCommerce with your key business objectives. This will help you move your business forward without any hidden surprises, meaning you can stay one step ahead and make those goals a reality.
An eCommerce strategy that works is continually evolving. When a business reaches its goals it’s important to take time, reevaluate, plan and move on to keep driving forwards. We can provide ongoing support to help you review the progress made so far and adjust the path you’re on to keep your business moving in the right direction. Every suggestion we put forward will be aligned with your goals.
It’s all about collaboration, you know who your customers are, your products and your market. We understand how to extract what they want and need and translate that into a functional design that generates sales and loyalty.
Understanding who your customers are, where they play and what their needs are is key to crafting a website that feels like it was built just for them. The more natural and intuitive we can design and build your online store, the easier they will find it, the fewer hurdles they’ll have to jump through and ultimately the more likely they will be to convert.
During the discovery phase, we map out these customer groups into personas, identifying their individual needs and potential sales objections. This allows us to prioritise features and layouts to ensure your customers feel safe, empowered and have no doubt that your product is the right one for them.
Reporting & Analytics
The proof, as they say, is in the pudding. We monitor your website to see how effective it is in carrying out its objectives and report back against defined KPIs such as average conversion rates, average basket values, customer acquisition channels to speed, geographical usage and more.
It’s this data that then enables us to push the boundaries further and begin looking at other areas of improvement to maximise every customer’s visit to your website.
A/B Split Testing
When we are engaged to provide ongoing improvements we use A/B split testing to see what impact our changes have on the customer experience.
This could be anything from changing the colour of a button to aligning with trends or changing calls to action text. We push these up as separate versions of the site or page and then display these to a selection of your visitors, using the reporting and analytics to see what improvements these make and then once we are satisfied that there is a positive change we deploy these for all customers.
Growing Your Business
We don’t stop at designing and building eCommerce websites, our strategic approach means we are with you for the long haul, always reviewing, analysing and suggesting new ways to surpass your goals and to keep your brand and customer base growing.
Take a look at our work
A young and up-coming casual clothing brand whose expansion across the UK needed to provide their loyal customers with a slicker, faster and feature rich eCommerce solution.View case study
Frustrated with their closed system, Reliant wanted to take ownership in-house to focus on CRO, AOV and turnover with consistent results and doubling turnover in just 3 months.View case study