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Willow & Hall Magento 1 to Magento 2 migration for a luxury furniture brand
Book my NNP WorkshopMagento 1 to Magento 2 on Hyvä, with a site 80% faster and sales up 15%
Conversion Rate Reached
A quicker checkout and faster pages took the conversion rate to 3.6%.
Increase in Sales
Better UX and faster pages drove a 15% rise in sales.
Faster than their old website
Moving to Magento 2 with a Hyvä frontend sped up every page.
A Growing Brand Held Back by an Ageing Platform
Willow & Hall make British-designed, handmade sofas, beds and accessories that people love, and their made-to-order sofa builder is the best thing on the site, but the Magento 1 store behind it was eating hours of the team’s day in stock admin.
The stock system was overcomplicated and error-prone, and running promotions felt like defusing a bomb. A glitchy Salesforce integration meant they couldn’t get a clear picture of their customers either.
Then Adobe announced that Magento 1 would no longer support Opayo (formerly Sage Pay) for payments, and the upgrade stopped being optional.
Furniture and homeware are bread and butter for our home and garden eCommerce specialists.
Seeing Past the Symptoms
A high abandoned cart rate is rarely the real problem. It’s a sign something deeper is broken, so our discovery session set out to find exactly where the experience was failing.
Bounce rates were high and the checkout was slow. The sofa builder worked well, but the journey around it added friction at every step, so customers spent time configuring their perfect sofa and then left at the point of purchase.
Behind the scenes, stock management was eating the team’s time, promotions were a constant risk, and the Salesforce integration was getting in the way of the personalised marketing it was meant to power.
“We were experiencing a high level of abandoned carts and something needed to change.”
Operations First
We rebuilt the operational side of the site first, so the team could run the business properly before we touched what customers see.
Streamlined Stock Management
The old inventory system was over-engineered and ate hours of the team’s time. We restructured and simplified it through better third-party integrations, so the daily admin now runs in the background and the team spend their time on growth instead of data entry.
Salesforce Integration Rebuilt
The CRM integration was meant to connect sales data with customer relationships and drive repeat business. Instead it was riddled with glitches, so we rebuilt the connection from the ground up, and the team now have reliable data they can act on.
Simplified Promotions Engine
Running a sale or seasonal promotion shouldn’t require a risk assessment. The previous setup was so complex that errors were a regular occurrence. We simplified the promotions architecture so the team could launch campaigns quickly and confidently, without the fear of something going wrong.
What did this mean for Willow & Hall?
The daily firefighting stopped. The new site loads 80% faster than the old one, the conversion rate reached 3.6% and online sales are up 15%, and the team finally have time to spend on growing the business.
An eCommerce Team That Can Focus on Growth
A restructured backend, reliable integrations and simpler promotions gave the team their time back, so the hours that went on firefighting now go on planning what’s next.
A Platform Built for What Makes Them Different
The made-to-order sofa builder is Willow & Hall’s competitive edge, and it now sits on a platform that can handle it without workarounds.
A Customer Experience That Drives Revenue
The new site loads 80% faster, the checkout is quicker, and the journey from browsing to buying is simpler. Online sales are up 15%, and the conversion rate reached 3.6%.
Worried a migration will break your stock and CRM?
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