Shopify B2B is no longer just for Plus brands

This is a meaningful change that a lot of Shopify brands haven’t heard about yet.

As of April 2026, Shopify has made native B2B features available on Basic, Grow, and Advanced plans. Not just Shopify Plus. If you’ve been selling wholesale through workarounds, separate stores, or third-party apps because B2B functionality was locked behind a Plus licence, that’s no longer the case.

Here’s what’s actually changed and what it means for your business.

What’s now available on all plans

The features that have moved down from Plus are genuinely useful for brands running a wholesale operation alongside their retail store.

• Company profiles: You can now create B2B company accounts with multiple contacts, locations, and assigned payment terms. This is the foundation of any proper wholesale relationship. Previously you’d have had to replicate this with customer tags and hacks.
• Customer-specific pricing via catalogs: You can create up to three B2B catalogs with custom pricing, assigned through Shopify Markets. Different prices for different wholesale accounts without building bespoke discount logic or using price rule apps.
• Payment terms: Net 15, Net 30, Net 60. The ability to invoice wholesale customers and give them time to pay rather than requiring payment at checkout. For anyone doing meaningful wholesale volume, this is a significant operational improvement.
• Volume pricing: Tiered pricing based on quantity, natively within Shopify, without a third-party app doing the work and adding page weight.
• Vaulted credit cards: Wholesale customers can save payment methods for repeat orders, making the reorder process faster and less friction-heavy.

In the US, ACH payments are also now available on non-Plus plans. For UK brands, ACH isn’t relevant, but the rest of the feature set applies.

What’s still Plus-only

It’s worth being clear about where the line is, because the Plus B2B feature set is still more comprehensive.

Unlimited B2B catalogs are still Plus-only. On non-Plus plans you’re limited to three active catalogs. For brands with a small number of wholesale account types, that’s likely enough. For brands with complex tiered pricing structures across many customer segments, you’ll hit that limit.

Direct catalog assignment to individual companies and locations rather than via Markets is also still Plus. The distinction matters if your B2B pricing logic doesn’t map neatly onto a market-based structure.

Partial payments and deposits remain Plus features. For high-value orders where you want to take a percentage upfront and the balance on fulfilment, that’s not available yet on non-Plus plans.

And the full B2B storefront experience, a separate B2B portal with login-gated pricing and a distinct customer journey, remains a Plus capability.

Who this actually matters for

The brands this is most relevant for are the ones doing moderate B2B volume alongside their main retail operation. A home and garden brand selling wholesale to garden centres. A fitness brand supplying gyms and studios. A lifestyle brand with a trade programme.

If your wholesale side is relatively straightforward, three catalogs and native payment terms probably covers most of what you need. You can now manage it properly within Shopify without a separate store or a stack of apps.

If your wholesale operation is complex, multiple pricing tiers, many account types, high-value orders with split payment terms, Plus still makes more sense and the additional B2B capability is part of what justifies the cost.

What to check in your current setup

If you’re on a non-Plus plan and currently managing wholesale through a third-party app, it’s worth reviewing whether the native B2B tools now do what you need.

Native functionality tends to be more reliable, performs better, and reduces app costs. The three-catalog limit is the main constraint to check against your actual requirements.

If you’re currently on Plus partly because you needed B2B capability and you’re not using the more advanced Plus features, it’s also worth revisiting whether Plus is still the right plan for where you are. Find out more about our Shopify service.