Your site works. People just aren’t getting from browse to basket. Clunky interfaces and friction at checkout cost you orders, and they usually go unnoticed until the numbers slip.
We use analytics and user research to find the steps losing you money, then redesign them. Homepage through to checkout, on Shopify, Magento and Adobe Commerce.
WebAlive
We dig into analytics, heatmaps and competitor benchmarks to find where your customers hesitate and why they leave.
That tells us which screens to change and in what order. Usually it’s fewer changes than people expect, and rarely the ones anyone guessed.
Once the journey is mapped, we design it. Mega menus, product listings, calls to action, all built to cut the number of steps between landing and paying.
Your brand still has to look like your brand. But every element has to earn its place commercially as well as visually.
Better UX shows up in your numbers. Fewer abandoned carts, more revenue from the same traffic.
The NNP Workshop is a short audit of your current site, backed by your own data and delivered as a walkthrough video. You’ll know what’s costing you money and what to change to unlock the next nice problem waiting for you.
UX (User Experience) design focuses on how people interact with your site, while UI (User Interface) design is about how it looks and feels. Together, they reduce friction, improve usability, and help visitors move efficiently from browsing to buying, ultimately boosting conversions and loyalty.
We start with data-driven user research, analysing analytics, heatmaps and benchmarks to understand real behaviour. Then we map journeys and translate those into clean, responsive UI designs that guide users smoothly through every step of their experience.
Success is measured through improvements in key performance metrics such as conversion rates, bounce rates, average order value, and repeat visits, all driven by frictionless, intuitive design.
Absolutely. Responsive design is core to how we work, so the experience holds up across mobile, tablet and desktop, which is how your customers actually shop.
Timelines vary based on scope, research depth and the number of interfaces being redesigned, but we’ll provide a clear schedule upfront so you know what to expect.
We can tailor engagement to your needs, whether it’s a full redesign or targeted improvements to specific journeys (e.g., homepage, product pages or checkout) that are underperforming or causing friction.
Great UX/UI design and CRO go hand in hand: reducing friction, clarifying call-to-actions, improving navigation, and better visual hierarchy all increase the likelihood that users complete high-value actions like purchases.
Once designs are finalised, we support hand-off to development with assets and specifications, and can also assist with testing and optimisation to ensure your new experience performs as intended
