UX/UI Design

eCommerce Stores That Convert.

Your website might be up and running, but if users aren’t moving from browse to basket smoothly, you’ve got a UX problem. Clunky interfaces, unclear layouts, or friction at checkout all hit conversions, and often go unnoticed until the numbers start slipping.

Great UX and UI fix that. They make it easier for people to shop, spend, and come back. At Actuate, we use data and research to turn eCommerce user experience into something intuitive, efficient, and built to convert. From homepage to checkout, we focus on UX design for eCommerce that improves flow, increases purchases, and keeps people coming back.

“For every £1 invested in UX, businesses see a return of £100, that’s a 9,000% ROI.”

WebAlive

User Experience Research

Great eCommerce UX design starts with understanding your users. We dig into analytics, heatmaps, competitor benchmarks, and industry trends to uncover how your customers behave, where they hesitate, and why they drop off.

This insight helps us craft a seamless eCommerce user experience that’s informed by real behaviour, not guesswork. The result? Better retention, more repeat buyers, and a checkout flow that doesn’t get in the way.

User Interface Design

Once we’ve mapped the journey, we bring it to life with a clean, responsive eCommerce UI design. Every element, from mega menus to product listings to calls to action, is purpose-built to reduce friction and boost engagement.

Our design work pairs strong visuals with smart interaction, combining brand storytelling with performance-focused structure. It’s UX design for eCommerce that doesn’t just look good, it works hard behind the scenes to increase conversions.

Ready For Your Next Nice Problem?

Improving eCommerce UX design and eCommerce UI design isn’t about polishing pixels. It’s about unlocking serious performance. With better customer journeys, you get more revenue, stronger loyalty, and fewer abandoned carts.

Our NNP Workshop gives you a roadmap to get there. It’s a focused, jargon-free audit of your current site, backed by real data and presented in a short, sharp walkthrough video. You’ll know what’s working, what’s holding you back, and what needs to change to unlock the next nice problem waiting for you.

Book your NNP Workshop

What our clients say

Actuate Digital has helped us improve the site’s UX and increase our conversion rate. Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction. They also always offer on-hand support and communicate via email and meetings.

Daniel Wright
Reliant

Without Actuate’s help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford
Robinsons of Bawtry

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right. They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way…

Catherine Lund-Barker
Elcometer

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski
Buller Ltd

We’ve worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.

Rob Dyer
Be My Bear

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them – easy to communicate with, easy to reach and always willing to help.

Oliver Moser
Pickett

“What impressed us most was how quickly Actuate identified the root cause. Within the first call they’d spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp.”

Mitch Tamcken
AutoID

Frequently Asked Questions.

Get in Touch

What is UX/UI design and why is it important for my eCommerce store?

UX (User Experience) design focuses on how people interact with your site, while UI (User Interface) design is about how it looks and feels. Together, they reduce friction, improve usability, and help visitors move efficiently from browsing to buying, ultimately boosting conversions and loyalty.

What does your UX/UI design process involve?

We start with data-driven user research, analysing analytics, heatmaps and benchmarks to understand real behaviour. Then we map journeys and translate those into clean, responsive UI designs that guide users smoothly through every step of their experience.

How do you measure success in UX/UI design?

Success is measured through improvements in key performance metrics such as conversion rates, bounce rates, average order value, and repeat visits, all driven by frictionless, intuitive design.

Will this work on mobile as well as desktop?

Absolutely, responsive design is a core part of our UX/UI approach, ensuring a seamless experience across mobile, tablet and desktop devices to meet how your customers actually shop.

How long does a UX/UI design project usually take?

Timelines vary based on scope, research depth and the number of interfaces being redesigned, but we’ll provide a clear schedule upfront so you know what to expect.

Do you only redesign entire sites, or can you improve specific parts?

We can tailor engagement to your needs, whether it’s a full redesign or targeted improvements to specific journeys (e.g., homepage, product pages or checkout) that are underperforming or causing friction.

How does UX/UI design tie into conversion rate optimisation (CRO)?

Great UX/UI design and CRO go hand in hand: reducing friction, clarifying call-to-actions, improving navigation, and better visual hierarchy all increase the likelihood that users complete high-value actions like purchases.

What happens after the design is delivered?

Once designs are finalised, we support hand-off to development with assets and specifications, and can also assist with testing and optimisation to ensure your new experience performs as intended