Health and beauty eCommerce agency specialising in online retail

Health & Beauty eCommerce

Fast turnaround, high expectations, and customers who want results.

Selling beauty and wellness products online means managing bundles, subscriptions, and personalisation – while still delivering a fast, clean, mobile-first shopping experience.

We build eCommerce setups that are easy to update, quick to scale, and optimised to convert, and always ready for your next nice problem, whether you’re launching a skincare line, selling more supplements, or managing thousands of SKUs across regions.

Let’s talk eCommerce

Development That Works Behind the Scenes

Smooth tech, smart structure, fewer blockers.

1

Shopify & Shopify Plus are ideal for brands looking to scale fast without getting tangled in complex development. Great for running product drops, influencer campaigns, or regional storefronts – and simple to use across teams.

2

Magento Open Source gives you control over bundles, variants, subscriptions, and more. If you’ve got complex product logic or a growing range, it’s a reliable, future-proof base for your successful business.

3

If you want a little more power for your international brand or larger-scale business, Adobe Commerce adds even more power – rule-based promotions, advanced personalisation, B2B capabilities, and scalable backend workflows.

4

Aero Commerce is lean, fast, and efficient – perfect for brands that want to reduce infrastructure costs without sacrificing performance.

5

Hyvä Themes deliver fast-loading, conversion-focused Magento storefronts that improve the customer journey and reduce drop-offs, especially on mobile.

We will help you select the perfect platform for your unique business, and we build around your commercial goals from day one.

Explore eCommerce development

UX and UI design for health and beauty eCommerce that builds customer trust

UX & UI That Builds Trust

Skincare, supplements, wellness – customers need clarity.

Buying health and beauty products online is personal. Shoppers want to feel confident about what they’re choosing and clear about what it’ll do. We make that process simple, helpful, and effortless.

We help you present ingredients and benefits in a way that’s easy to understand. We design intuitive flows for subscriptions and refills. We make sure your PDPs, promotions, and checkouts work hard across every device – because most of your customers are buying on mobile.

See our UX & UI process

Ongoing eCommerce support for health and beauty brands

Support That Keeps You in Control

You focus on growth. We’ll keep your site in shape.

Whether you’re updating stock, running seasonal campaigns, or exploring loyalty features, we’re here to keep your eCommerce engine moving. We handle platform updates, performance optimisation, CRO testing, and feature implementation – all as part of ongoing support.

What support includes

Proven eCommerce performance results for health and beauty retailers

Why It Works

Proof your platform’s doing its job.

Health and beauty eCommerce isn’t just fast-moving – it’s competitive. Better performance means a direct uplift in sales.

  • Brands that migrate to Magento 2 see up to a 20% lift in conversion rates and 29% improvement in performance post-launch
  • Sites using Hyvä for Magento regularly load in under 1.5 seconds, which can lead to reduced bounce rates and stronger SEO
  • Shopify Plus users report a 35% reduction in time-to-launch for new product lines and faster campaign execution (source: Shopify Plus Retail Report).

Ready to see what better eCommerce can do for your brand?

Let’s build a site that sells smarter, scales faster, and clears the path for your next nice problem.

Book a call

Proven eCommerce performance results for health and beauty retailers

Revitalash

When HaparGrace secured the UK license for RevitaLash, a product that sells every 30 seconds worldwide, they needed a premium UK storefront built fast.

We delivered a pixel-perfect Shopify Plus store in just six weeks, with subscription commerce baked in and performance at its core.

The store launched to immediate impact: a 3.6% conversion rate from day one, 15% increase in UK sales, and load times 80% faster than the existing US site.

Client
Revitalash

Sector
Cosmetics

Platfrom
Shopify Plus

Project Time
6 Weeks

15%

Increase in UK Sales

A purpose-built UK store gave the brand a dedicated, optimised presence in one of its key markets.

80%

Faster Than the US Site

A lean, performance-first Shopify Plus build outperformed the global brand’s own US platform from day one.

3.6%

Conversion Rate on Day One

The new store converted immediately, no bedding-in period, no soft launch, just results from the moment it went live.

What our clients say

 

“What impressed us most was how quickly Actuate identified the root cause. Within the first call they’d spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp.”

Mitch Tamcken
AutoID
 

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski
Buller Ltd
 

We’ve worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.

Rob Dyer
Be My Bear
 

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right.  They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way…

Catherine Lund-Barker
Elcometer
 

Actuate Digital has helped the us improve the site’s UX and increase our conversion rate. Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction. They also always offer on-hand support and communicate via email and meetings.

Daniel Wright
Reliant
 

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them – easy to communicate with, easy to reach and always willing to help.

Oliver Moser
Pickett
 

Without Actuate’s help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford
Robinsons of Bawtry

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