Web Development

eCommerce Web Development Agency

Built for Growth. From the Ground Up.

Your website shouldn’t be the thing holding you back. It’s where people buy.

We build eCommerce sites for brands replatforming, launching from scratch, or needing custom functionality an off-the-shelf theme won’t do.

From technical execution to long-term support, we help you unlock your next nice problem.

Talk to the development team

Replatforming

The NNP Workshop

We learn how your business works, then deliver a short NNP Workshop video that shows what’s working and what’s costing you money. No fluff, and no hundred-page document.

Solving the Next Nice Problem

Every project is designed with growth in mind. Our eCommerce development supports your long-term goals through high-performing code, integrations that hold, and architecture you won’t have to rebuild in two years.

Magento 2

Magento 2

Magento 2

Magento 2

Magento Open Source gives you flexibility without the enterprise licence fee. Our certified developers build customisable, feature-rich stores on it.

Perfect for: Mid-sized businesses seeking powerful functionality with complete ownership of their digital ecosystem.

Our Magento Open Source services include:

  • Custom theme development aligned with your brand identity
  • Extension integration and custom module development
  • Performance optimisation for lightning-fast page loads
  • Comprehensive security implementation
  • Mobile-responsive design that converts across all devices

Adobe Commerce

Adobe Commerce

Adobe Commerce

Adobe Commerce

Adobe Commerce is the enterprise tier, and it powers some of the biggest retailers online.

Perfect for: Growing enterprises with complex requirements and ambitious sales targets.

Our Adobe Commerce expertise covers:

  • Advanced B2B functionality implementation
  • Multi-store setup and management
  • Content staging and preview capabilities
  • Visual merchandising and product recommendations
  • Sophisticated inventory and order management
  • Direct integration with Adobe Experience Cloud

Shopify

Shopify

Shopify

Shopify

Enterprise-level eCommerce without the usual complexity. Shopify Plus delivers advanced functionality with the same user-friendly experience that makes Shopify so popular.

Perfect for: High-growth brands and established businesses seeking scalability without technical overhead.

Our Shopify Plus offerings:

  • Automation workflows for efficient operations
  • Customised checkout experiences
  • International expansion strategy and implementation
  • Headless commerce architecture
  • High-volume transaction optimisation
  • Script development for personalised shopping experiences

Aero Commerce

Aero Commerce

Aero Commerce

Aero Commerce

Experience the perfect balance of flexibility and ease-of-use with Aero Commerce, the UK-built platform designed specifically for mid-market retailers.

Perfect for: UK retailers looking for a platform that understands British eCommerce needs.

Our Aero Commerce services:

  • End-to-end store development and design
  • Performance-focused implementation
  • UK-specific payment and shipping integrations
  • Custom module development
  • ERP and third-party system integration that holds
Integrations That Scale With You

Integrations That Scale With You

As your business grows, your tech has to keep up. We make sure your platform talks to the rest of your tools without a pile of workarounds. No more order delays from mismatched systems, or stock issues caused by manual updates.

Warehouse and inventory software, logistics, new payment gateways: we shape the setup around your operations. For large catalogues, we keep product and inventory data accurate across platforms. For international growth, multi-currency payments and regional delivery.

We connect your marketing tools too, Klaviyo, your CRM, loyalty software, so campaigns fire on live customer data rather than stale exports.

Talk to us about integrations

Custom Development

Sometimes off-the-shelf doesn’t cut it. We design and build custom functionality: advanced filtering logic, a checkout flow that fits how you actually sell, or something that doesn’t exist yet.

You get things that solve real problems, built clean enough that the next developer can work with them.

Recovery Projects

Recovery Projects

If your site’s half-finished or unstable, we’ll step in. We rescue projects, fix critical issues and get you live without wasting what you’ve already spent.

We audit what’s there: code quality, platform setup, what’s missing. Then we build a prioritised plan to finish it properly.

A recovery project doesn’t mean starting over. It means making the most of what’s already built and clearing the blockers.

Recovery Projects

A rebuild that more than doubled conversion

Be My Bear had outgrown CS-Cart. The platform was holding the business back, and a migration was overdue.

We rebuilt them on Magento 2, designed around how their customers actually shop. Conversion more than doubled, average order value rose, and fewer people bounced before buying.

That’s what a proper rebuild does. A platform built to grow on, and your next nice problem to chase.

Client
Be My Bear

Sector
Hobbies & Entertainment

Platform
Magento 2

Project Time
6 Months

113%

Conversion Rate Uplift

A complete redesign and migration to Magento 2 more than doubled the conversion rate: even as pandemic traffic declined.

5%

Increase in Average Order Value

Strategic upsells and cross-sells throughout the customer journey encouraged higher-value purchases without disrupting the experience.

4%

Reduction in Bounce Rate

A faster, more engaging site kept visitors exploring rather than leaving.

What our clients say

 

We’ve worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.

Rob Dyer
Be My Bear
 

“What impressed us most was how quickly Actuate identified the root cause. Within the first call they’d spotted the metadata issue that had been tanking our traffic. Everything that followed has been just as sharp.”

Mitch Tamcken
AutoID
 

I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them – easy to communicate with, easy to reach and always willing to help.

Oliver Moser
Pickett
 

Without Actuate’s help and support, our original website wouldn’t have succeeded. Time was of the essence, and Actuate stepped in to deliver a swift turnaround. The new site has performed exceptionally well ever since. We continue to grow thanks to Actuate. ❤️ Thanks guys!”

Chantelle Telford
Robinsons of Bawtry
 

Actuate Digital has helped us improve the site’s UX and increase our conversion rate. Their team leverages their expertise to provide sound opinions and advice to guide the project in the right direction. They also always offer on-hand support and communicate via email and meetings.

Daniel Wright
Reliant
 

Working with Actuate is a pleasure — they are really trying to help, they listen and offer solutions to solve the problems. Thanks for all your help so far.

Rafael Bielinski
Buller Ltd
 

I like working with Actuate because they care about what they do, they clarify the detail to get the job done right.  They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way…

Catherine Lund-Barker
Elcometer

Frequently Asked Questions.

Get in Touch

What does your eCommerce web development service include?

Our eCommerce web development covers everything from building new sites and migrating platforms (replatforming) to creating custom features, integrations, and long-term support, all designed for growth and performance.

Do you work with specific eCommerce platforms?

Yes, we develop on major platforms including Magento 2, Adobe Commerce, Shopify (including Shopify Plus) and Aero Commerce, tailoring solutions to your business requirements.

Can you help if my current website isn’t performing or is broken?

Absolutely. We offer recovery and rescue projects where we audit your existing code and setup, fix critical issues, and deliver a prioritised plan to make your site fully functional and future-ready.

How do you ensure the site we build will support growth?

Every project is built with scalability in mind: clean, high-performing code, third-party integrations that hold, and architecture that takes new features without a rebuild.

Do you handle integrations with other business systems?

Yes, we connect your eCommerce platform to other tools like inventory systems, CRMs, marketing automation, and payment gateways so your tech stack works in harmony.

How long will a web development project take?

Timelines depend on project scope (e.g., platform choice, custom features, integrations). We’ll provide a clear schedule once we’ve defined the requirements, so you know what to expect. (Typical stages include discovery, design, development, testing, and launch.)

What happens after the website is launched?

Post-launch, we can support you with ongoing maintenance, optimisation, and enhancements, ensuring your site stays secure, fast, and aligned with evolving business needs.

How do I know which platform is right for my business?

We assess your business goals, current challenges, and future plans to recommend the best platform, balancing factors like flexibility, scalability, budget, and feature requirements.

Real Growth
Conversation.

Real growth starts with a real conversation. Get in touch with us now, and we can help unlock your next nice problem.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.