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Be My Bear Magento 2 rebuild for consumers and trade, conversion up 113%
Book my NNP WorkshopRebuilt on Magento 2 for consumers and trade, and conversion went up 113%
Conversion Rate Uplift
A complete redesign and move to Magento 2 more than doubled the conversion rate, even while pandemic traffic was falling.
Increase in Average Order Value
Strategic upsells and cross-sells throughout the customer journey encouraged higher-value purchases without disrupting the experience.
Reduction in Bounce Rate
A faster, more engaging site kept visitors exploring rather than leaving.
A Long Partnership, a New Platform
Be My Bear sell make-your-own bear kits to families for parties and gifts, and to shops across the UK in bulk, but their old site ran both lots of buyers through one journey and looked nothing like the product.
We’d already worked with them for over a year, after moving them from CS-Cart to Magento 1, which made a big difference to their sales. When Magento 1 reached the end of its life, the move to Magento 2 was a chance to rethink the whole experience and serve consumers and trade customers from one system.
The project ran through lockdown, while traffic across the market was falling.
Playful direct-to-consumer brands like this suit our lifestyle eCommerce agency.
A Brand That Needed to Feel Like the Product
Be My Bear’s products are colourful and fun, and they’re made for creating memories. The old website reflected none of that, so moving to Magento 2 was a chance to build something that felt as warm as the product.
Through wireframing and design sprints we developed a look and feel that captured the brand, and the key decisions were commercial as much as visual.
Child-Friendly Design with Purpose
The colour palette uses soft, welcoming tones for a site where parents and children often browse together. The colours also make the text easier to read, guide people through the site and give every page a clear hierarchy, and bright imagery with clear calls to action keeps visitors moving forward.
Dual B2C and B2B Storefronts
Consumers buying kits for parties and gifts shop very differently from trade customers ordering in bulk for their shops. So instead of forcing both through one journey, we built two storefronts as a multi-site setup on one Magento 2 install, each with its own pricing, catalogue and customer journey, all run from one backend.
Downloadable Party Packs and Loyalty
Party kits are a big part of the range, so we built a way for the team to manage downloadable party packs directly in the platform. We also added loyalty features, made site promotions simple to run, and integrated StoreFeeder so warehouse management works across both storefronts.
Smart Upsells and Cross-Sells
We added upsells and cross-sells on the product page and at the points in the journey where customers are most open to them, from complementary items for a bear kit to a more premium version. Average order value went up 5%.
We've worked with Actuate for several years and the results have been consistent. Conversion rate up 113%, AOV up, bounce rate down. They know our business inside out, and it shows.
What did this mean for Be My Bear?
A six-month build, delivered through lockdown, more than doubled their conversion rate while traffic across the market was falling. Conversion went up 113%, and customers spent 5% more per order.
A Digital Experience That Matches the Brand
The new site finally looks and feels like the product, and it’s made for families who browse together.
One Platform Serving Two Audiences
Separate consumer and trade storefronts on one Magento 2 install give Be My Bear a tailored experience for each audience without the cost of running two systems.
Higher Conversions From Every Visit
Conversion went up 113% and average order value 5%, with bounce rate down 4%, during a pandemic when traffic was falling.
Selling to consumers and trade from one clunky site?
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