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Homefeeling Greenfield Magento 2 build for a new white goods brand
Book my NNP WorkshopA New Brand in a Market That Runs on Trust
Homefeeling came to us as a new white goods retailer with the range, the supply chain and a finished identity from their brand agency, but no website and no name anyone recognised, selling £200 to £800 appliances to people who’d normally buy from Currys or John Lewis.
Nobody buys a washing machine on impulse. People spend hundreds of pounds on something they’ll rely on for years, so they buy from names they trust, and Homefeeling had to earn that trust from the first visit.
The brief was a Magento 2 store, built from the brand agency’s designs, that made a first-time visitor confident enough to buy, showed the range properly and launched fast.
Trust Has to Be Designed In
When Currys or John Lewis sell a washing machine, the name does half the work. For Homefeeling the website had to do it, through the design, the information and every detail of the shopping experience.
We built the brand agency’s designs into a Magento 2 store and judged every UX decision against one question: would this make a first-time visitor confident enough to spend £500 with a brand they’ve never heard of?
A UX Built for High-Value Decisions
The journey gives people room to research and compare, with clean layouts and logical categories, while the checkout itself is quick and simple. For a new brand selling appliances from £200 to £800, that balance between information and simplicity is what gets someone to buy.
Warranty Information Front and Centre
On a £500 washing machine the warranty can decide the sale, so coverage and terms sit on the product page, out of the small print. When someone is deciding whether to trust a new brand with a big purchase, a clear warranty can be the difference between adding to basket and leaving.
Detailed Technical Specifications
Appliance shoppers compare specs: energy ratings, dimensions, capacity, noise levels and programme options. We made the specifications complete, clearly laid out and easy to scan, so customers have what they need to decide without leaving the site to compare elsewhere.
What did this mean for Homefeeling?
Three months after we received the designs, Homefeeling had a live Magento 2 store ready to take orders, built to give a brand nobody knew yet the credibility to sit alongside the high-street names.
A Credible Online Presence from Day One
A new name with no track record launched on a site that looked and worked like an established retailer from the first visit.
Trust-Building Features Where They Matter Most
Warranty information, detailed technical specifications, and a considered UX gave first-time visitors the confidence to make high-value purchases from a brand they’d never bought from before.
A Platform Ready to Grow
Magento 2 can take a bigger range, more traffic and new requirements as the business grows, without starting again.
Launching a brand nobody has heard of yet?
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