Maximising Customer Experience: 3 Best Practices for Shopify

By | 14 February 2023
3 Minute Read

Shopify has grown into one of the largest eCommerce platforms in the world and every company is looking to use it. Due to this, the competition in the eCommerce industry is at an all-time high, and you need to work on standing out from the rest. 

One of the best ways to get the edge on your competitors is to use Shopify to its complete potential. This includes making use of the interface, store design and more. 

While you’re working on these aspects of your eCommerce website, it’s crucial to keep its primary purpose in mind, getting customers to buy your products. The experts at Actuate Agency help companies use best practices to build a successful Shopify store. 

To help you out, we’ve made a list of the best practices for Shopify to help you gain more sales and traffic. These tips are easy to follow and could be the answer to how to make your Shopify shop look good. 

Let’s get started! 

1. Take Advantage of Visual Hierarchy

Your website is a visual medium that communicates with your customers. Whenever you’re looking to develop a website, it’s crucial to organise your content in a way that catches the attention of your customers. 

In other words, you need to create a strong visual hierarchy on your eCommerce website. This helps website viewers know where they should look and how they should navigate your website. 

We recommend using large images and texts to showcase products or deliver certain information to your website. Users are more likely to be drawn to bigger graphics, making it highly likely that they will click on them. 

The experts at Actuate Agency understand the importance of visual hierarchy in a Shopify store design. Therefore, if you’re looking for a reliable Shopify UX designer, you should contact us today

2. Make Navigation Easier

Your Shopify store should be easy to navigate and visitors should be able to find the items they desire. Studies have shown that visual appeal and navigation are two crucial factors in leaving a good first impression on visitors.

You must avoid overwhelming a visitor with options and keep things simple in terms of navigation. You must carefully consider how you want to organise items on your website and create categories. 

Work on reducing the number of clicks it takes for a visitor to reach their desired product. To do this, we recommend grouping similar products and services into a single page. Don’t forget to prioritise the pages that are crucial for you and your customers, and ensure that they’re featured on the homepage. 

You don’t have to try something unique when it comes to navigation. Choosing an effective way to navigate is simply choosing what will work best for your specific website. Therefore, we recommend hiring someone experienced when it comes to developing an effective eCommerce website

3. Make a Smooth Checkout Process

Surveys suggest that around a whopping 70% of online shoppers don’t complete the checkout process. While there are several factors that prevent users from completing a transaction, you must work on creating a smooth checkout process on your website. 

Here are some suggestions to create a seamless checkout experience on your eCommerce website 

  • Create a clean UI to ensure that customers feel secure entering their sensitive information
  • Keep a clean layout to help users focus on checkout 
  • Allow your customers to check out on the website without having to register 
  • Guide customers on what step they’re on (if your website uses a multi-step checkout process)

Taking these steps ensures that shoppers are satisfied with the checkout process. It could make a massive difference to the conversion rate, helping your business grow. 

If you’re looking to create a smooth checkout experience on your Shopify store, we highly recommend taking the help of the experts at Actuate Agency. They can provide the best ways to improve the customer checkout experience. 

Contact Actuate Agency to Implement the Best Practices on Shopify Today

There are many things you can do to improve your Shopify store experience, but these are the best tips for any website. If you’re looking to implement the best practices for your Shopify store, they mainly depend on the product or service you’re trying to sell. 

Therefore, if you’re looking for the best way to improve your store experience, we highly recommend taking the help of the experts at Actuate Agency. They’ve worked on many Shopify and other eCommerce platforms and have provided a significant boost to many stores’ sales and conversion rates.

Additionally, we also provide UX and web design services that can improve the look and feel of your website. 

To learn more about us, visit our services page or contact us to learn how you can improve your Shopify website today!