10% increase on order average values for UK’s leading leather company.

Luxury Leather Ecommerce

Quietly exclusive and with a longstanding ethos to provide luxury leather goods that are handmade in England, everything about Pickett represents the unique character of artisanal luxury. Launched in 1988 by Trevor Pickett – the quintessential English eccentric – the Pickett brand has grown over the years and remains a proud purveyor of luxury goods. With over three decades of experience within the industry, Trevor has developed the brand into one offering a myriad of wonderful gifts and products.

Visit the site


We were tasked with creating an exciting new e-commerce site, showcasing the beautiful handcrafted leather goods, but more importantly increasing conversion rates across the site. Pickett also needed a facility that would allow their customers to personalise their purchases through the website.


  • Magento 1 Community
  • Out of stock notification system
  • Ajax cart/checkout solution
  • Bespoke personalisation system
  • Integrated WordPress press archive


  • Fashion

Our approach

It’s not every day you get to work with a brand that’s so well established within London and their industry so we started with a meeting between our strategy and design team with the stakeholders at Pickett. We got to explore and understand their history, values, where they got their inspiration from and who bought their goods.

What we did

We were lucky enough to work in partnership with Pickett’s amazing design team to create a site that we were all proud of. We used Magento Community to build an experience around their customers that was cost effective, powerful and easy to use.

The results

20%+ increase time on site!

Customers now spend over 4 minutes browsing this website.

Bounce rate dropped by 3%

More people navigating deeper and viewing more products.

10% Increase on average orders

Good use of upsells have increased average order values.

bring your customers closer. increase revenue. develop brand loyalty. increase digital engagement.

Let’s talk.

Find out how we can help

01244 911360
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