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Rainclear Two sites merged into one Magento 2 store
Two sites merged into one Magento 2 store, then a year on retainer
Increase in Revenue
Achieved in a slow market for both trade and consumer sales.
Increase in Average Order Value
A better product journey and unified content experience encouraged larger, more confident purchases.
Increase in Web Conversions
A faster, cleaner site turned more visitors into buyers, even as the market around them shrank.
A Specialist Supplier Hit by the Pandemic
Rainclear sell metal rainwater, roofline, drainage and architectural products to trade and to homeowners, and they think more like architects than salespeople, taking the time to understand each project and recommend what will last, but by the time they came to us the pandemic had knocked their sales back and their website wasn’t in any shape to help.
The Magento 2 site was old and slow, weighed down by outdated modules, and every spec sheet and installation guide behind their advice sat on a separate WordPress site on another domain, away from the products.
Rainwater and roofline suppliers sit right in our home and garden eCommerce team‘s wheelhouse.
Two Sites, One Broken Experience
Rainclear’s product specifications, installation guides, tutorials and technical resources, the content their whole consultative approach rests on, lived on that separate WordPress site. Anyone browsing the Magento store had to jump to a different website to get the information they needed to buy.
That was a UX problem and an SEO problem at once. All that authoritative content was building up a different domain instead of the store that took the orders, and for a business that sells on expertise, having the knowledge cut off from the catalogue was working against them.
The audit was clear: the two sites needed to become one.
A Faster, Compliant, Customer-First Experience
Beyond merging the sites, the rebuild fixed the practical problems costing Rainclear sales. Pages load much faster, with a big jump in Lighthouse scores. The legal requirements around consumer and commercial waste disposal are now handled properly. And browsing and buying were redesigned for trade accounts and homeowners alike, so both can order quickly.
WordPress Integration Under One Roof
The biggest change was bringing the WordPress resources into Magento. We rebuilt everything on Magento 2 with the Breeze frontend, and product specs, installation guides, technical documents and blog posts now sit alongside the catalogue on one domain. Customers go from learning about a product to buying it without leaving the site, and all that content now builds the store’s own search visibility.
Running one platform instead of two also meant fewer servers, which cut Rainclear’s hosting costs and turned content into one job for the team rather than two.
What did this mean for Rainclear?
Five months of build work merged two sites into one fast Magento 2 store, and we stayed on retainer for a year afterwards, improving it month by month. Rainclear grew revenue through some of the toughest trading conditions in years, with the store, the content and the search visibility all in one place.
A Unified Platform That Sells and Educates
The catalogue and the expert content now live on one domain, so customers get one continuous experience and the search authority builds on the store that takes the orders.
Growth During a Downturn
Revenue went up 8% and conversion 18% in a market that was shrinking around them. The better platform protected the business first, then grew it.
Operational Simplicity and Lower Costs
One platform and one content workflow instead of two, lower hosting costs, and a team that manages products, content and resources in one place.
Worried merging your content into the store will cost you rankings?
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