Category-leading specialist rainwater products retailer.
Client
Rainclear
Sector
Property and Construction
Platform
Magento 2
Project Time
6 Months
8%
Increase in Revenue
Achieved during a period when global eCommerce sales were down nearly 20% year-on-year.
43%
Increase in Average Order Value
A better product journey and unified content experience encouraged larger, more confident purchases.
18%
Increase in Web Conversions
A faster, cleaner site with improved UX converted more visitors into buyers, even as the market contracted around them.
A Specialist Supplier Hit by the Pandemic
Rainclear isn’t a typical eCommerce retailer. They’re specialist consultants as much as they are suppliers, thinking more like architects than salespeople, taking the time to understand each customer’s project and providing installation recommendations that last. Their range of metal rainwater, roofline, drainage, and architectural products serves both trade professionals and direct consumers, with substantial stock held and premium manufacturers on the books.
But the pandemic had hit the business hard. Sales dropped. Traffic slowed. And the legacy Magento 2 site, old, bloated, and weighed down by outdated modules, wasn’t in any shape to help the business recover. Site speed was poor, the user experience was frustrating, and critical product content was scattered across a separate WordPress site on a different domain entirely.
For any eCommerce leader who’s watched their numbers fall during a downturn, the question isn’t whether to invest in the platform: it’s whether you can afford not to. Standing still while the market contracts means falling further behind. Rainclear chose to act.
Two Sites, One Broken Experience
The legacy setup wasn’t just a slow Magento store. It was two separate platforms trying to do the job of one.
Rainclear’s product specifications, installation guides, tutorials, and technical resources, the content that underpins their consultative sales approach, were all hosted on a separate WordPress site on a different domain. Customers browsing products on the Magento store had to jump to an entirely different website to access the information they needed to make a purchasing decision.
This wasn’t just a UX problem. It was an SEO problem. All of that valuable, authoritative content was building domain authority on a separate URL rather than supporting the store where the transactions happened. And for a business that sells on expertise and trust, having the knowledge base disconnected from the product catalogue was fundamentally working against them.
The audit was clear: the two platforms needed to become one.
Two Platforms Became One
Rainclear’s legacy setup was two separate platforms trying to do the job of one. The Magento store handled transactions while a separate WordPress site on a different domain housed all the product specifications, installation guides, and technical resources that underpin Rainclear’s consultative sales approach. Customers had to jump between sites, and all that valuable content was building SEO authority in the wrong place. We rebuilt everything on Magento 2 with the Breeze frontend framework, merging both platforms into a single, unified experience.
Product specs, installation guides, technical documentation, and blog content now live alongside the product catalogue on one domain. Customers move seamlessly between learning about a product and purchasing it. The old bloated theme was stripped away, outdated modules replaced with enhanced versions, and the entire frontend rebuilt for speed. The consolidation also eliminated the need for multiple servers, reducing hosting costs while simplifying the tech stack.
Content management was transformed. What previously required jumping between two platforms and multiple processes now happens in one place. The team can manage products, content, and resources through a single streamlined workflow, and all of Rainclear’s authoritative expert content now contributes to organic visibility where it matters: on the store that takes the orders.
A Faster, Compliant, Customer-First Experience
Beyond the structural overhaul, the new site addressed the practical issues that were costing Rainclear sales. Page load speeds improved dramatically, reflected in a significant jump in Lighthouse scores. Legislative compliance requirements around consumer and commercial waste disposal were properly implemented. And the overall browsing and purchasing experience was redesigned to serve both trade accounts and direct consumers, making procurement fast and frictionless for both audiences.
WordPress Integration Under One Roof
The most significant structural change was merging the separate WordPress resources site into the Magento platform. Product specs, installation guides, technical documentation, and blog content all now live alongside the product catalogue on a single domain. Customers can move seamlessly between learning about a product and purchasing it without ever leaving the site. And all of that rich, authoritative content now contributes to the store’s organic visibility rather than building authority elsewhere.
This also eliminated the need for multiple servers, reducing hosting costs for the client while simplifying the overall tech stack.
What did this mean for Rainclear?
Over five months of build work and a year of retained support, Rainclear transformed from a business with a fragmented, underperforming online presence into one with a unified, high-performing platform that grew revenue during the toughest trading conditions in a generation.
1
A Unified Platform That Sells and Educates
Product catalogue and expert content now live on a single domain, creating a seamless experience for customers and consolidating SEO authority where it matters: on the store that takes the orders.
2
Growth During a Downturn
An 8% revenue increase and 18% conversion uplift during a period when global ecommerce was contracting by nearly 20%. The investment in a better platform didn’t just protect the business. It grew it.
3
Operational Simplicity and Lower Costs
One platform instead of two. One CMS workflow instead of multiple. Reduced hosting costs. And a team that can manage content, products, and resources without the complexity and overhead of running separate systems.
