4 Advantages of Having a Mobile-friendly eCommerce Website
One of the most common mistakes eCommerce websites make is not being mobile-friendly. While it’s crucial for businesses to focus on creating an effective website to be viewed from computers, it’s equally important to give mobile users the same attention.
Statistics state that more than half of online shoppers use mobile devices instead of desktops. In other words, you’re likely missing out on a large audience who could be interested in purchasing your products and services.
Not only that but if you put in the time and effort to make your website mobile-friendly, there are several other ways your business can benefit. In this article, we’ll explore the advantages of having a mobile-friendly website and how it can benefit your business.
Let’s get started!
1. Easier to Access
In today’s age, a large majority of people use their mobile devices as a form of entertainment, more than those who use TVs. Therefore, they’re more likely to spot your products on a Google page or a mobile advertisement than on a regular desktop.
However, if your customers see and want to purchase a product on their phone, you need to ensure that your website is mobile-friendly. If your product pages take time to load on a smartphone, these customers will get frustrated and not purchase the product.
Due to this, it’s crucial to ensure that your eCommerce website loads quicker and has a good design. If you want to make your website mobile-friendly, you should consider taking the help of experts, like the ones at Actuate Agency.
2. Better SEO Opportunities
Ever since 2015, Google has prioritised keeping mobile-friendly websites at the top of their search results. In other words, if your eCommerce site isn’t mobile-friendly, the chances of your website appearing at the top of search results are very low.
While search engine algorithms tend to change frequently, having a mobile-friendly website is always going to be a positive factor. It opens up various opportunities for your products to appear at the top of search results.
With the right website optimisation, you could gain a lot of visitors and traffic to your website. This also means that you’re bound to gain a boost in sales if you keep your eCommerce pages accessible on smartphones.
3. Provides Better User Experience
Whenever people visit an eCommerce website, they expect a clean and straightforward user experience. Your mobile-friendly website shouldn’t have any clutter and should direct visitors to the page they want to reach. This will help to improve user engagement and provide a satisfying experience.
A short screen helps users to easily navigate through their smartphone. On top of that, if you have an effective UX design, people may also share your product pages with others on social media platforms.
Today, mobile websites tend to provide a better user experience compared to their desktop counterparts. This is because people often search online on their phones for products and services. Due to this, it’s crucial to work with experts to gain an amazing UX design for your website on mobile.
4. Better Conversion Rate
While you want more visitors to your website, you also want them to convert. Fortunately, mobile websites provide better conversion rates compared to traditional websites. In other words, people are more likely to purchase a product or service from their phones.
An effective mobile-friendly website also reduces bounce rates and provides more user engagement. This is because mobile users tend to stay on your website longer and are more likely to visit your website again.
This allows you to create a community and encourages customers to come back and purchase more products. Due to this, it’s important to make your website stand out from the competition with effective eCommerce strategies.
Contact Actuate Agency to Build a Mobile-friendly eCommerce Website Today!
Having a mobile-friendly website is extremely beneficial to your business and can work wonders on sales and traffic. However, you need to make sure that you have a well-functioning website to give your customers a good first impression.
Due to this, it’s crucial for your business to hire someone reliable for web design and eCommerce development, like the experts at Actuate Agency. We have many years of experience in the eCommerce development industry and can provide the best eCommerce website for your business.
We can also build you a brand-new website on platforms such as Magento and Shopify to provide more functionality. Additionally, we also provide UX design services to ensure that your visitors are given a good impression while visiting your eCommerce site.