Strategy here means a plan you can build from. We benchmark your setup, audit your performance data, and tie the plan to what you’re trying to earn.
That means deciding what not to do as much as what to do. Most roadmaps we inherit have twenty things on them and no order.
Whether you’re replatforming or scaling what you’ve got, the strategy comes before the build.
Strategy sessions run remotely or in person. If you want the latter, we’re an ecommerce team in Manchester.
We’d rather talk you out of work than sell you something you don’t need. If your platform is fine, we’ll say so. If the problem is your product data and your theme is blameless, we’ll say that too.
What you get is a plan with the spend ranked, and a reason attached to each line.
The plan changes as the business does. We stay involved through build, launch and the trading year that follows, because a roadmap written in January rarely survives contact with a peak season.
As your goals move, the roadmap moves with them, from CRO audits through to the next build phase, helping you unlock each next nice problem.
We dig into your data, build customer profiles from it, and segment your audience around how people actually buy from you.
Knowing what stops someone mid-purchase changes what you build. Fewer drop-offs, and better returns on the traffic you’re already paying for. That holds whether you’re selling to consumers or running a complex B2B setup.
You’ve got seconds to make an impression. Unclear calls to action and long checkout flows cost you sales.
We design for mobile first and strip the steps back. That means fewer blockers at checkout and more conversions from the same traffic.
We test with real users rather than argue about it internally. A/B testing lets us trial layouts, copy and calls to action, then see which version earns more.
According to Invesp, A/B testing can increase conversion rates by up to 49%.
Every test is measured. You’ll see what moved the number and what didn’t.
CRO covers everything from the ad click to the confirmation page. We look at basket value and where people fall out of the flow, using GA4, Hotjar and segment tracking to find the step that’s losing you money.
Then we fix it and measure what changed.
Willow & Hall make British-designed sofas and beds by hand, and the brand was never in question. The Magento 1 store behind it was. The team were losing hours every day to stock management alone. We planned the move properly before building anything, then rebuilt on Magento 2 with Hyvä. The site came back 80% faster and sales rose 15%.
3.6%
A streamlined checkout and faster page loads turned more browsers into buyers.
15%
Better UX, improved performance, and a frictionless customer journey drove a significant revenue uplift.
80%
Migration to Magento 2 with Hyvä themes transformed site speed across every page.
An eCommerce strategy is a comprehensive roadmap that outlines how your business will grow online, from customer acquisition and conversion optimisation to retention and scaling. It helps you align your goals, data, and customer experience for measurable growth.
You should consider eCommerce strategy services if you’re launching a new store, planning to replatform, facing stagnating online sales, or ready to scale your digital revenue.
Our process typically includes benchmarking your current setup, auditing performance data, understanding your audience, setting goals, and outlining a tailored plan that drives performance.
The timeframe can vary depending on your business complexity and goals, but most strategic engagements take several weeks to a few months to fully develop and begin implementation.
Yes, part of building your strategy is assessing your current platform and advising on the best solution for your growth, whether that’s Magento, Shopify, Adobe Commerce, another platform, or even staying with the one you’re already on.
Yes, our strategists stay involved long-term, evolving your plan as your business grows, including optimisation roadmaps and CRO insights.
Absolutely, by analysing user journeys, behaviour data, and site performance, we identify opportunities to reduce friction and boost conversions across your store.
Yes. We build the strategy around your audience, your customer journey and your commercial goals, whether you’re B2B, D2C or multi-channel.
The first step is a conversation, we take time to understand your business, challenges, and ambitions to create a strategy that helps you move from A to B with clarity and confidence.
Real growth starts with a real conversation. Get in touch with us now, and we can help unlock your next nice problem.
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