News/Insights by Mat O'Connor

By Mat O'Connor | 12 May 2021 3 Minute Read

Increasing Sales With Buy Now Pay Later 

Unless you’ve been living under a rock for several years, you won’t have missed the popularity and explosion of buy now, pay later on websites across the internet. The boom in popularity of buy now, pay later has seen new players enter the e-commerce payments market, such as Klarna, Laybuy and  Clearpay, and existing providers such as PayPal diversify to…

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By Mat O'Connor | 5 May 2021 3 Minute Read

Myths & Facts About E-Commerce 

Being one of the top digital agencies in the UK, the team here at Actuate speak to lots of people during a typical year, and when it comes to myths and false beliefs about e-commerce, we’ve heard them all.  We’ve decided to break down the top myths and facts about e-commerce that we’ve come across in  our time as leading…

By Mat O'Connor | 3 Minute Read

Breaking Into The Direct-To-Consumer Sales Market 

The popularity of direct-to-consumer sales is growing, fuelled by unreliable sales during the pandemic and the greater control offered by this sales approach. A recent study by IAB UK showed  97% of UK internet users were aware of at least one of the leading UK DTC brands, with 39% having purchased from one or more of them.  It’s not difficult…

By Mat O'Connor | 20 April 2021 3 Minute Read

Could Aero Commerce Hit The Sweet Spot For Your Business 

Choosing an e-commerce platform for your business isn’t the easiest of tasks. Usually, digital  agencies’ recommendations play the deciding factor, but with most agencies tending to specialise in a single platform, how do you know the platform you end up with will tick the boxes for you and  your business?  Actuate are a little different; we’ve been at the forefront…

By Mat O'Connor | 2 Minute Read

Getting to grips with local SEO – Part 2 

In October 2020 we featured our first local SEO blog post and promised to follow up with a second containing even more tips and tricks to help your website take the lead on search engines in your local area. So without any further introduction, here are five further tips for preparing your site for local SEO.  Add Structured Data To…

By Mat O'Connor | 14 April 2021 2 Minute Read

An Introduction To Customer Personas And Their Importance To Your Business And Website 

Be honest; what do you know about your customers? More specifically, what are their likes and dislikes, motivations and frustrations. If you’re honest, the answer may be “not as much as we’d like to”. Never fear, this is where customer personas come in, and today, we’re going to give you an introduction to customer personas and their importance to your…

By Mat O'Connor | 8 March 2021 2 Minute Read

5 E-Commerce Predictions And Trends For 2021 

5 E-Commerce Predictions And Trends For 2021  Perhaps the most anticipated year for decades has arrived. Unfortunately, on the stroke of midnight at the end of December 2020, when 2021 finally began, the world’s problems weren’t solved, and COVID was still with us. Whilst we don’t know how the pandemic will end, we can predict with a little more certainty…

By Mat O'Connor | 8 February 2021 4 Minute Read

Conquering E-Commerce Conversion Rates

Conquering E-Commerce Conversion Rates  Are you besieged continuously with three-letter acronyms and wish for once that someone would explain the link between SEO, CTR, CRO and KPI’s? Luckily Actuate is here to help your navigate the internet marketing highway and learn how to conquer e-commerce conversion rates.  Internet Marketing Glossary  Before we move on, it’s probably handy for most of…

By Mat O'Connor | 25 January 2021 4 Minute Read

Understanding The Total Cost of Ownership For Your E- Commerce Website

Let’s face it; price is usually a leading factor in making a business decision, and choosing your next e- commerce solution is no different. Unfortunately, not all e-commerce solutions are built equally with many coming with hidden costs or caveats which you’d probably like to know upfront. In this post we’re going to look at some of the many points…

By Mat O'Connor | 18 January 2021 3 Minute Read

Your E-Commerce Guide to Valentine’s Day

We’re heading into a lockdown Valentine’s Day because unfortunately not only LOVE is in the air! For e-commerce sites, there is a silver lining with couples looking for Valentine’s Day gifts online instead of heading to the supermarkets. But what can you do to help nudge shoppers in the right direction and increase conversion rates on your website this year?…

By Mat O'Connor | 13 January 2021 3 Minute Read

SEO Jargon Buster (Additions) Part 2

Deepen Your SEO Knowledge Homepage or Home Page The index page of a website which is the initial page seen when visiting the domain name of a  website without any additional paths or query strings. HTTPS Hypertext Transfer Protocol Secure, the secure protocol for transferring data from one point to  another over the internet. HTTPS is the secure version of…