News/Insights by Mat O'Connor

By Mat O'Connor | 20 October 2023 2 Minute Read

How Do I Choose A Magento/Adobe Commerce Agency?

Get the Best Team Choosing the right Magento/Adobe Commerce agency to work with can be a crucial decision for your business. A good agency can help you build and maintain a successful ecommerce store, while a bad one can lead to wasted time and resources. In this blog, we’ll explore some key factors to consider when choosing a Magento/Adobe Commerce…

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By Mat O'Connor | 18 October 2023 2 Minute Read

How to Write Effective Meta Descriptions

Meta descriptions are brief summaries of a webpage that appear in search engine results pages (SERPs). They are a crucial component of on-page optimisation and can have a significant impact on click-through rates (CTR) and ultimately, traffic. Here are some tips on how to write effective meta descriptions: Keep it concise: Meta descriptions should be between 150-160 characters in length,…

By Mat O'Connor | 11 October 2023 2 Minute Read

Ultimate B2C eCommerce Business Plan

Accelerate growth with strategic planning Starting a B2C ecommerce business can be an exciting and profitable venture, but it requires careful planning and execution to be successful. In this blog, we’ll cover the key elements of a comprehensive ecommerce business plan that will help you launch and grow your business. 1. Executive Summary The executive summary is the first section…

By Mat O'Connor | 29 September 2023 2 Minute Read

How Secure Is Magento 2?

Secure is safe! Magento 2 is a powerful ecommerce platform that provides businesses with a wide range of features and functionality. One of the most important considerations when choosing an ecommerce platform is security. In this blog, we’ll explore how secure Magento 2 is and what measures it has in place to protect your business and customers. Security Features in…

By Mat O'Connor | 27 September 2023 2 Minute Read

The difference between on-site and off-site SEO

The difference between on-site and off-site SEO Search engine optimisation, or SEO, is a critical component of any successful digital marketing strategy. When it comes to SEO, there are two main types: on-site and off-site. In this blog post, we’ll explore the differences between these two types of SEO and the benefits they offer. On-Site SEO On-site SEO, also known…

By Mat O'Connor | 22 September 2023 2 Minute Read

Is Magento/Adobe Commerce for B2B? – Everything You Need to Know

Magento/Adobe Commerce is a powerful ecommerce platform that has become popular among businesses of all sizes. While many people associate Magento/Adobe Commerce with B2C (business-to-consumer) ecommerce, the platform is also well-suited for B2B (business-to-business) ecommerce operations. In this blog, we’ll explore everything you need to know about using Magento/Adobe Commerce for B2B. B2B Features in Magento/Adobe Commerce: Magento/Adobe Commerce provides…

By Mat O'Connor | 20 September 2023 2 Minute Read

What is Magento/Adobe Commerce – Is it for you?

Magento is a popular ecommerce platform that has gained a reputation as one of the most powerful and versatile solutions for businesses of all sizes. In this blog, we’ll explore what Magento is, and whether it is the right solution for your business. What is Magento/Adobe Commerce? Magento is an open-source ecommerce platform that allows businesses to create and manage…

By Mat O'Connor | 15 September 2023 2 Minute Read

CRITICAL B2B eCommerce KPIs

Measure your B2B Store for Success When it comes to measuring the success of your B2B ecommerce business, key performance indicators (KPIs) are essential. In this blog, we’ll cover the critical B2B ecommerce KPIs, from beginner to expert level. Conversion Rate: Your conversion rate measures the percentage of website visitors who make a purchase. A high conversion rate indicates that…

By Mat O'Connor | 13 September 2023 2 Minute Read

Recession Proofing Your Ecommerce Business

Is Your Ecommerce Business Recession Proof? In times of economic uncertainty, it’s essential to take steps to recession-proof your ecommerce business. By taking a proactive approach, you can not only survive but thrive during a recession. Here are some tips to help you recession-proof your ecommerce business: Diversify Your Product Offerings: In a recession, consumers may cut back on luxury…

By Mat O'Connor | 22 August 2023 2 Minute Read

Why Should I Use Magento? – Everything You Need to Know

Why Should I Use Magento? – Everything You Need to Know Magento is one of the most popular ecommerce platforms in the world, with over 250,000 merchants using it to power their online stores. If you’re considering using Magento for your ecommerce business, you may be wondering why it’s so popular and what benefits it can offer. In this blog,…

By Mat O'Connor | 3 August 2023 2 Minute Read

17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]

17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends] B2B ecommerce has experienced rapid growth in recent years, with more and more businesses shifting their purchasing habits online. To succeed in this competitive marketplace, it’s essential to have a comprehensive marketing strategy. In this blog, we’ll cover 17 dominant B2B ecommerce marketing strategies, best practices, and trends. Targeted Content…