News/Insights by Mat O'Connor

By Mat O'Connor | 22 September 2023 2 Minute Read

Is Magento/Adobe Commerce for B2B? – Everything You Need to Know

Magento/Adobe Commerce is a powerful ecommerce platform that has become popular among businesses of all sizes. While many people associate Magento/Adobe Commerce with B2C (business-to-consumer) ecommerce, the platform is also well-suited for B2B (business-to-business) ecommerce operations. In this blog, we’ll explore everything you need to know about using Magento/Adobe Commerce for B2B. B2B Features in Magento/Adobe Commerce: Magento/Adobe Commerce provides…

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By Mat O'Connor | 20 September 2023 2 Minute Read

What is Magento/Adobe Commerce – Is it for you?

Magento is a popular ecommerce platform that has gained a reputation as one of the most powerful and versatile solutions for businesses of all sizes. In this blog, we’ll explore what Magento is, and whether it is the right solution for your business. What is Magento/Adobe Commerce? Magento is an open-source ecommerce platform that allows businesses to create and manage…

By Mat O'Connor | 15 September 2023 2 Minute Read

CRITICAL B2B eCommerce KPIs

Measure your B2B Store for Success When it comes to measuring the success of your B2B ecommerce business, key performance indicators (KPIs) are essential. In this blog, we’ll cover the critical B2B ecommerce KPIs, from beginner to expert level. Conversion Rate: Your conversion rate measures the percentage of website visitors who make a purchase. A high conversion rate indicates that…

By Mat O'Connor | 13 September 2023 2 Minute Read

Recession Proofing Your Ecommerce Business

Is Your Ecommerce Business Recession Proof? In times of economic uncertainty, it’s essential to take steps to recession-proof your ecommerce business. By taking a proactive approach, you can not only survive but thrive during a recession. Here are some tips to help you recession-proof your ecommerce business: Diversify Your Product Offerings: In a recession, consumers may cut back on luxury…

By Mat O'Connor | 22 August 2023 2 Minute Read

Why Should I Use Magento? – Everything You Need to Know

Why Should I Use Magento? – Everything You Need to Know Magento is one of the most popular ecommerce platforms in the world, with over 250,000 merchants using it to power their online stores. If you’re considering using Magento for your ecommerce business, you may be wondering why it’s so popular and what benefits it can offer. In this blog,…

By Mat O'Connor | 3 August 2023 2 Minute Read

17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]

17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends] B2B ecommerce has experienced rapid growth in recent years, with more and more businesses shifting their purchasing habits online. To succeed in this competitive marketplace, it’s essential to have a comprehensive marketing strategy. In this blog, we’ll cover 17 dominant B2B ecommerce marketing strategies, best practices, and trends. Targeted Content…

By Mat O'Connor | 27 July 2023 2 Minute Read

10 effective ways to boost ecommerce customer reviews

10 effective ways to boost ecommerce customer reviews Encourage Reviews: Make sure to ask your customers to leave a review after they have made a purchase. Include a reminder in your post-purchase follow-up email, on the product page, and in other relevant communication with the customer. Offer Incentives: Offer incentives, such as a discount or a free sample, for customers…

By Mat O'Connor | 4 June 2023 2 Minute Read

GA4: Are You Ready and The Latest Updates

GA4: Are You Ready and The Latest Updates Google Analytics 4 (GA4) is the latest version of the popular analytics tool, replacing the older Universal Analytics. GA4 offers more advanced tracking capabilities, improved data accuracy, and better integration with other Google products. If you’re not already using GA4, here’s what you need to know to get started: Setup: Setting up…

By Mat O'Connor | 25 May 2023 2 Minute Read

10 ways to increase average order value

10 ways to increase average order value As an ecommerce business owner, one of your primary goals is to increase your average order value (AOV). A higher AOV means that each customer is spending more money with your business, which can result in increased revenue and profitability. Here are 10 effective ways to increase your AOV: Cross-selling and Upselling: Encourage…

By Mat O'Connor | 13 April 2023 3 Minute Read

The Future of eCommerce: 3 Trends to Watch for in Your Shopify Store

As online shopping continues to take over the retail industry, it’s important for eCommerce businesses to stay up-to-date. The first step many businesses take is choosing the right eCommerce platform to sell their products on. When it comes to making this decision, Shopify is the clear winner. The platform provides a wide range of options and ensures you can provide…

By Mat O'Connor | 28 March 2023 3 Minute Read

3 Benefits of Aero eCommerce You Should Know as a Business Owner

The eCommerce industry is rapidly evolving and businesses are choosing to buy and sell their products online. However, you need to make sure that your business can remain competitive and meet the demands of modern customers.  Due to this, you should work on providing a reliable eCommerce website and the first step is choosing the right eCommerce platform. If you’re…

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