Fitch First

Magento 1 to Magento 2 Migration

Fuelled for Growth

Providing eco friendly animal bedding and heating fuel Fitch are leading the way in recycling waste in to re-usable products. With physical stores around the North West Fitch First have been delighting customer for nearly 2 decades.

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The Brief

Fitch had been on Magento 1 for quite a while, the old store was becoming very slow and over complicated. Wanting to do more online and make click and collect even easier it was time to re-platform to Magento 2 to help improve the site and deliver a better customer experience.

A key part of the new site would be to simplify their shipping which because of the range of products and other restrictions had become difficult to manage, they also wanted to make better use of their local delivery service so that customers who were close by could benefit from faster and cheaper shipping.

  • Fitch First
  • Fitch First

Our Answer

We took it all back to the beginning, mapping out what kind of user journey we wanted to achieve, bringing in new colour palettes and making it easier to find the right products.

Using Magento 2 meant that we could also look at their existing functionality and where possible remove bloated 3rd party plugins and make better use of the platforms new features.

  • Fitch First desktop responsive magento website
  • Fitch First mobile responsive magento website