How To Know Your SEO Is Working SEO or Search Engine Optimisation is a multi-billion pound industry with a seemingly endless supply of “experts” vying for your business. Whether you’ve signed on the dotted line and engaged one of the…
Conquering eCommerce Conversion Rates Are you besieged continuously with three-letter acronyms and wish for once that someone would explain the link between SEO, CTR, CRO and KPI’s? Luckily Actuate is here to help your navigate the internet marketing highway and…
Let’s face it; price is usually a leading factor in making a business decision, and choosing your next e- commerce solution is no different. Unfortunately, not all eCommerce solutions are built equally with many coming with hidden costs or caveats…
We’re heading into a lockdown Valentine’s Day because unfortunately not only LOVE is in the air! For eCommerce sites, there is a silver lining with couples looking for Valentine’s Day gifts online instead of heading to the supermarkets. But what…
Using personalisation to boost conversion rates The modern online shopper has long expected certain minimum requirements from their e-retailers of choice. The opportunity to find and purchase their goods quickly, browse in an intuitive and user-friendly way, and select from…
Are you ready for the Christmas sales? With The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in search of gifts to…
What 2016 has taught us about Ecommerce 2016 has, in several respects, been a tumultuous year. But it’s also seen great changes in the world of eCommerce. Let’s examine a few of these changes, and see if we can draw…
Friendly support or sale losing nuisance? Should you include a live chat support feature on your eCommerce website? Some websites have them, while others don’t. They have some advantages, but they also have some disadvantages. What is right for your…
How to Write Product Descriptions that Sell When it comes to selling your product, you only have one chance to make a first impression. When a customer reads your product description, they will get a sense of what your product…
Get more from your online store Ecommerce changes quickly and it’s important to stay up to date so that you can be aware of the trends that will have an effect on sales. Here are some smart tips that will help…