Meta descriptions are brief summaries of a webpage that appear in search engine results pages (SERPs). They are a crucial component of on-page optimisation and can have a significant impact on click-through rates (CTR) and ultimately, traffic. Here are some…
The difference between on-site and off-site SEO Search engine optimisation, or SEO, is a critical component of any successful digital marketing strategy. When it comes to SEO, there are two main types: on-site and off-site. In this blog post, we’ll…
GA4: Are You Ready and The Latest Updates Google Analytics 4 (GA4) is the latest version of the popular analytics tool, replacing the older Universal Analytics. GA4 offers more advanced tracking capabilities, improved data accuracy, and better integration with other…
Being one of the top digital agencies in the UK, the team here at Actuate speak to lots of people during a typical year, and when it comes to myths and false beliefs about eCommerce, we’ve heard them all. We’ve…
In October 2020 we featured our first local SEO blog post and promised to follow up with a second containing even more tips and tricks to help your website take the lead on search engines in your local area. So…
5 eCommerce Predictions And Trends For 2021 Perhaps the most anticipated year for decades has arrived. Unfortunately, on the stroke of midnight at the end of December 2020, when 2021 finally began, the world’s problems weren’t solved, and COVID was…
How To Know Your SEO Is Working SEO or Search Engine Optimisation is a multi-billion pound industry with a seemingly endless supply of “experts” vying for your business. Whether you’ve signed on the dotted line and engaged one of the…
Conquering eCommerce Conversion Rates Are you besieged continuously with three-letter acronyms and wish for once that someone would explain the link between SEO, CTR, CRO and KPI’s? Luckily Actuate is here to help your navigate the internet marketing highway and…
Deepen Your SEO Knowledge Homepage or Home Page The index page of a website which is the initial page seen when visiting the domain name of a website without any additional paths or query strings. HTTPS Hypertext Transfer Protocol Secure,…
Understand SEO Basics Above The Fold Content that appears when your website loads without the need for scrolling. It’s often believed that this content has a high chance of converting as people will always see it compared to content lower…