This question comes up constantly, and the honest answer is that most brands move either too early or too late. Too early because somebody told them they needed it before they did. Too late because they spent a year fighting…
Horizon arrived as part of the Summer 2025 Edition, and it’s the biggest change to how Shopify themes are built since Online Store 2.0 landed in 2021. Worth understanding what’s actually different, because it changes how I’d approach a new…
This one is a bigger deal than the coverage suggests, and a lot of Shopify brands still haven’t heard about it. As of April 2026, Shopify has made native B2B features available on Basic, Grow and Advanced. Plus is no…