This question comes up constantly, and the honest answer is that most brands move either too early or too late. Too early because somebody told them they needed it before they did. Too late because they spent a year fighting…
Shopify is a great platform. I mean that genuinely. For a huge range of ecommerce businesses it’s the right call, and the speed at which you can get a good store live on Shopify still beats the alternatives comfortably. But…
Horizon arrived as part of the Summer 2025 Edition, and it’s the biggest change to how Shopify themes are built since Online Store 2.0 landed in 2021. Worth understanding what’s actually different, because it changes how I’d approach a new…
This one is a bigger deal than the coverage suggests, and a lot of Shopify brands still haven’t heard about it. As of April 2026, Shopify has made native B2B features available on Basic, Grow and Advanced. Plus is no…
Most Shopify store owners think about their theme in terms of how it looks. Does it feel premium? Does it match the brand? Does it look like the competitor sites we keep pointing at? Fair questions. They’re just the wrong…
Most Shopify store owners know app bloat is a problem. I’ve yet to meet one who knew how bad theirs had got. The average store runs somewhere between 15 and 25 apps. Every one got installed for a reason that…