Mat O'Connor

Insights and News posts

Mat O'Connor Mat O'Connor
< 1 Min Read
20 March 2020

A message from Actuate: Our response to COVID-19

We are all aware of the Coronavirus and the impacts it is making across the globe, to our families and our businesses. Here at Actuate over the last week we have been working to ensure our team, their families and our clients are safe. Our Chester office is now closed temporarily until the pandemic has passed and we are advised…

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Mat O'Connor Mat O'Connor
3 Min Read
13 June 2019

Is MAGENTO suitable for B2B

Is MAGENTO suitable for B2B? B2B online retail is expected to grow to twice the size of the B2C eCommerce market by 2020, with revenues forecasted to reach $6.7 trillion. Frost & Sullivan have projected that…

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Mat O'Connor Mat O'Connor
3 Min Read
30 November 2018

How to Increase your Average Order Value

How to Increase your Average Order Value Investing time and resource on increasing your average order value (AOV) should be at the top of your to-do list. Why? Because, if a customer is on your site…

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Mat O'Connor Mat O'Connor
2 Min Read
14 September 2017

What is Remarketing?

So what’s remarketing? If you’re seen a Google-powered advertisement while browsing the internet over the last few years, then you’ll almost certainly have been the beneficiary of what’s called remarketing. This is a practice which allows…

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Mat O'Connor Mat O'Connor
2 Min Read
18 July 2017

Is your website GDPR ready?

Is your website GDPR ready? Data protection is serious business – and looks set to become more so in the future, as the tools available to data thieves become ever-more sophisticated. In order to improve general…

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Mat O'Connor Mat O'Connor
2 Min Read
28 February 2017

5 Things to measure when selling online

Get more when selling online If any organism or organisation is to prosper, it’s vital that it be able to keep track of the things that are keeping it alive. If a healthy human being goes…

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Mat O'Connor Mat O'Connor
2 Min Read
23 February 2017

How will social shopping shape 2017?

How will social shopping shape 2017? 2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that…

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Mat O'Connor Mat O'Connor
3 Min Read
9 February 2017

How a Poorly Managed Data Feed Affects Your Sales

How a Poorly Managed Data Feed Affects Your Sales Clearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having…

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Mat O'Connor Mat O'Connor
2 Min Read
2 February 2017

Using personalisation to boost conversion rates

Using personalisation to boost conversion rates The modern online shopper has long expected certain minimum requirements from their e-retailers of choice. The opportunity to find and purchase their goods quickly, browse in an intuitive and user-friendly…

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Mat O'Connor Mat O'Connor
3 Min Read
25 January 2017

Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI

Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI If you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you…

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Mat O'Connor Mat O'Connor
2 Min Read
19 January 2017

5 things to do when selling to millennials

5 things to do when selling to millennials If you’re going to market a product or service, it’s important to take account of the behaviours and social mores of the people you’re marketing to. While it’s…

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Mat O'Connor Mat O'Connor
3 Min Read
17 January 2017

8 Ways That the Digital Marketing for Westworld Was Effective

8 Ways That the Digital Marketing for Westworld Was Effective Every now and then we can see a terrific example of how digital marketing can be used highly effectively. In recent times, the resounding success of…

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