84% increase in turn over for a casual clothing ecommerce brand

Frontline Football Fashion

Peaceful Hooligan, are a young and upcoming casual clothing brand who’ve expanded across the UK needed to provide their loyal customer with a slicker, faster and feature rich E-Commerce solution. They wanted to craft the experience around the social activity that had built up with loyal customers and provide an online shopping journey that would compete with the larger outlets up and down the UK.

Visit the site


The Peaceful Hooligan website was running really well. Their challenge to us was to make the site run faster, be easier to manage and ultimately make more money! And to top it off, deliver this in just 3 months!


  • Magento community
  • Responsive framework
  • TouchRetail CRM integration
  • Instagram live feed


  • Casual Fashion

Our approach

We began with a full site audit, discovering what worked well and what needed tweaking. Then we collated the reports to see how fast the site responded and also researched how long customer stayed on the site before leaving.

What we did

With all of the research in hand we broke the work down into smaller chunks. Month by month we have worked alongside Peaceful to reduce their load times from 12 seconds to 3 seconds. We also increased the time visitors spend on the site and increased how many people buy from them all in just 3 months.

The results

Over 40%
more transactions!

A huge jump in the conversions in such a short space of time.

84% increase
in monthly revenue

We’ve manage to nearly double their monthly turnover.

New site visits

New customers are flocking to join this established brand.
bring your customers closer. increase revenue. develop brand loyalty. increase digital engagement.

Let’s talk.

Find out how we can help

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