Mat trained as an actor before pivoting into eCommerce, founding Actuate in 2014. Turns out understanding why people make decisions is just as useful in a CRO audit as it is on stage.
He's spent 15 years working with ambitious retailers across Shopify, Magento, and Adobe Commerce, and has an annoying habit of spotting what's wrong with your site before you've finished explaining the problem.
If you’ve been looking to start an eCommerce store or already run one, you may notice Magneto 2 is a popular option. It’s used by around 200,000 websites and helps to provide a unique eCommerce experience. However, many eCommerce websites…
eCommerce has evolved rapidly over the years and lots of businesses and companies have entered the online market. While this side of the business can be beneficial, competition is at an all-time high. If you’re a small business entering the…
E-commerce has given businesses an incredible opportunity to grow their customer base, brand image and business. With an eCommerce business, your customers can purchase your products anytime and anywhere. It saves you the expenses of a retail store and makes…
During the holiday season, there is bound to be a surge in both online and offline shopping. People all over the world are under pressure to find the best gifts for their loved ones and get a head start on…
With the holiday season approaching, you’re probably wondering if you should prepare your eCommerce website for Christmas. The answer is YES! Christmas calls for gifts, decorations and numerous other festive elements. This means that customers will soon begin their holiday…
In this digital age, anyone can start an online store, which has resulted in the eCommerce industry becoming highly competitive. As an eCommerce store owner, one of your main priorities should be to provide your customers with a great shopping…
One of the main reasons why many businesses fail upon launching is because they don’t begin with a solid strategy. A great eCommerce business plan can be used as a roadmap to map the success of your company. These business…
As the pace at which the world goes digital increases, it’s no secret that your business should have a website. If you’re selling products at scale, there’s so much you stand to gain with a well-built and well-optimised eCommerce website….
Magento Update: Security Patch. Last week Adobe announced a security release for their current Magento platforms 2.3.x and 2.4.x. This security patch covers a serious vulnerability in their platform. The patches MDVA-43395 and MDVA-43443 help to close a arbitrary code…