Mat trained as an actor before pivoting into eCommerce, founding Actuate in 2014. Turns out understanding why people make decisions is just as useful in a CRO audit as it is on stage.
He's spent 15 years working with ambitious retailers across Shopify, Magento, and Adobe Commerce, and has an annoying habit of spotting what's wrong with your site before you've finished explaining the problem.
Is your eCommerce website missing a trick? The ‘New In’ product page is an area of your website dedicated to showcasing your new stock range. It makes it easy for your customers to see what’s new on your website without…
eCommerce customer experience refers specifically to the digital experience a business delivers to their customers. This experience can often trigger an emotional response which will keep the customer coming back time and time again. The digital experience often starts way…
Unless you’ve been living under a rock for several years, you won’t have missed the popularity and explosion of buy now, pay later on websites across the internet. The boom in popularity of buy now, pay later has seen new…
Being one of the top digital agencies in the UK, the team here at Actuate speak to lots of people during a typical year, and when it comes to myths and false beliefs about eCommerce, we’ve heard them all. We’ve…
The popularity of direct-to-consumer sales is growing, fuelled by unreliable sales during the pandemic and the greater control offered by this sales approach. A recent study by IAB UK showed 97% of UK internet users were aware of at least…
Choosing an eCommerce platform for your business isn’t the easiest of tasks. Usually, digital agencies’ recommendations play the deciding factor, but with most agencies tending to specialise in a single platform, how do you know the platform you end up…
In October 2020 we featured our first local SEO blog post and promised to follow up with a second containing even more tips and tricks to help your website take the lead on search engines in your local area. So…
Be honest; what do you know about your customers? More specifically, what are their likes and dislikes, motivations and frustrations. If you’re honest, the answer may be “not as much as we’d like to”. Never fear, this is where customer…
5 eCommerce Predictions And Trends For 2021 Perhaps the most anticipated year for decades has arrived. Unfortunately, on the stroke of midnight at the end of December 2020, when 2021 finally began, the world’s problems weren’t solved, and COVID was…