Mat trained as an actor before pivoting into eCommerce, founding Actuate in 2014. Turns out understanding why people make decisions is just as useful in a CRO audit as it is on stage.
He's spent 15 years working with ambitious retailers across Shopify, Magento, and Adobe Commerce, and has an annoying habit of spotting what's wrong with your site before you've finished explaining the problem.
Aero Commerce x Actuate = A Winning Combination There’s a new eCommerce platform in town, and refreshingly it’s designed with the ever-evolving needs of retailers in mind! It’s no secret that when it comes to choosing an online shopping platform…
Working with a web agency on your websites SEO – that’s search engine optimisation for the uninitiated – may feel more like learning a new language than working on getting new users! Luckily, the team here at Actuate are about…
The festive season is almost upon us, meaning everywhere we turn is about to get a makeover with a light dusting of glitter, plenty of snow and touch of magic. Supermarket shelves are packed with selection boxes, people are starting…
We’ve hit “lockdown 2.0” here in England, and as a business owner, you’re probably preparing for the worst… You’re tightening your belt, reducing overheads where at all possible and generally battening down the hatches hoping to survive 2020. But what…
If you operate an eCommerce business, you may have found that the global pandemic has caused an increase of visitors to your website and with it an increase in sales. This trend shows no signs of ending anytime soon with…
A new grant scheme has been announced for businesses based in Cheshire and Warrington, designed to help you invest in offsetting lost sales due to the Coronavirus pandemic. Aimed at small businesses in the region, the grant will offer funding…
You’re convinced… Whether you’ve attended a local marketing seminar, read about the trends online or can simply feel it in your bones… Social media – if done right – plays a vital role in helping businesses thrive, but what exactly…
Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is more likely to buy…
Black Friday, Cyber Monday, deep discounts and the new normal for holiday shopping! Originating from the USA, Black Friday has quickly taken hold around the world, and the UK isn’t any exception. Driven by the urge to compete with sales…