Mat trained as an actor before pivoting into eCommerce, founding Actuate in 2014. Turns out understanding why people make decisions is just as useful in a CRO audit as it is on stage.
He's spent 15 years working with ambitious retailers across Shopify, Magento, and Adobe Commerce, and has an annoying habit of spotting what's wrong with your site before you've finished explaining the problem.
5 Easy Ways To Increase Customer Retention And Sales When it comes to increasing sales and ultimately your profits, it’s more cost-effective to persuade current customers to make repeat purchases than it is to find new customers. In fact, the…
Scale and Grow Your Online Business 2020 has seen the world gripped by a global pandemic, and many businesses have sadly fallen victim to the physical closures imposed around the world as well as the changing shopping habits of consumers….
How a Poorly Managed Data Feed Affects Your Sales Clearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having on your figures? The…
How will social shopping shape 2017? 2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that retailers take advantage of…
Using personalisation to boost conversion rates The modern online shopper has long expected certain minimum requirements from their e-retailers of choice. The opportunity to find and purchase their goods quickly, browse in an intuitive and user-friendly way, and select from…
Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI If you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you the best results. Among…
5 things to do when selling to millennials If you’re going to market a product or service, it’s important to take into account of the behaviours and social mores of the people you’re marketing to. While it’s difficult to learn…
8 Ways That the Digital Marketing for Westworld Was Effective Every now and then, we can see a terrific example of how digital marketing can be used highly effectively. In recent times, the resounding success of the marketing campaign for…
Merry Christmas! So it’s that time of year again! The offices are tidy, the hangovers are daily and everyone is waiting for the weekend. We’ve had a fantastic 2016 thanks to our amazing team and inspirational customers. A few of…