Mat trained as an actor before pivoting into eCommerce, founding Actuate in 2014. Turns out understanding why people make decisions is just as useful in a CRO audit as it is on stage.
He's spent 15 years working with ambitious retailers across Shopify, Magento, and Adobe Commerce, and has an annoying habit of spotting what's wrong with your site before you've finished explaining the problem.
Merry Christmas! So it’s that time of year again! The offices are tidy, the hangovers are daily and everyone is waiting for the weekend. We’ve had a fantastic 2016 thanks to our amazing team and inspirational customers. A few of…
Are you ready for the Christmas sales? With The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in search of gifts to…
Customer retention, are you on it? If you’re going to build a successful business, then you’ll need to know that it’s far easier to retain existing customers than it is to win over new ones. Existing customers are far easier…
Top tools for monitoring your eCommerce store! When you’re running a shop – whether it be an offline or online one – then you’ll want to be kept appraised of what’s going on, and learn as soon as possible of…
What 2016 has taught us about Ecommerce 2016 has, in several respects, been a tumultuous year. But it’s also seen great changes in the world of eCommerce. Let’s examine a few of these changes, and see if we can draw…
Is Magento Enterprise right for you? Magento Enterprise Edition is an incredibly powerful piece of software that enables online retailers to work in ways that would otherwise be simply impossible (or at the very least, very difficult). Consequently, it comes…
PHP/Magento Developer required for Chester agency If you’ve got experience with WordPress and Magento, then we’ve got an opportunity for you in our Chester office. We’re looking for a PHP developer with ninja-level skills to fill a full-time, permanent position which is…
Magento Enterprise Cloud Edition This year, Magento have made a new addition to their roster: alongside their open-source Community Edition, and their premium Enterprise Edition, we now find their cloud-based Enterprise Cloud Edition. This new version of the platform offers retailers a…
Friendly support or sale losing nuisance? Should you include a live chat support feature on your eCommerce website? Some websites have them, while others don’t. They have some advantages, but they also have some disadvantages. What is right for your…