Mat trained as an actor before pivoting into eCommerce, founding Actuate in 2014. Turns out understanding why people make decisions is just as useful in a CRO audit as it is on stage.
He's spent 15 years working with ambitious retailers across Shopify, Magento, and Adobe Commerce, and has an annoying habit of spotting what's wrong with your site before you've finished explaining the problem.
Actuate Digital have appointed Martin Sylvester who has previously worked with Reckless and Sutton Silver as their new commercial director. Martin has been working in the North West digital sector for over a decade helping website owners grow their online…
If the question is “can page load speed help your eCommerce website?” then the answer is “yes, absolutely.” Consider this – if you are looking to buy a product would you want to wait around on a website that is…
How to Make the Most of the Hottest Craze in Gaming Pokemon Go is the biggest gaming craze of the year. This augmented reality game is played on a smartphone and involves walking around your environment to capture Pokemon, which are…
How to get more selling your crafts online Good news for creative artists and crafters out there – the internet makes it easier than ever to sell your products. Whether you are passionate about beading, felting, making jewellery, knitting, woodwork…
Get more from your online store Ecommerce changes quickly and it’s important to stay up to date so that you can be aware of the trends that will have an effect on sales. Here are some smart tips that will help…
Magento is one of the most popular eCommerce software applications, thanks to its wide range of excellent features. However, there is a lot of false information out there about Magento and how it works. There are quite a few myths that have…
5 Reasons Why Magento 2 is Better Than Magento After the official release of Magento 2, you might be wondering if this software is significantly better than Magento and if it is worth the upgrade. The truth is that Magento…
If you are looking to upgrade or use our service for Magento 2 support please click here. The Magento community has been awaiting the arrival of Magento 2 for the past 5 years. During this time lots of different platforms…
It’s the age-old question isn’t it? “How do I get people to my site and how do I get them to buy?” Well, it’s no good just having online special offers anymore, retailers must transcend into the mind of a…