Conquering eCommerce Conversion Rates Are you besieged continuously with three-letter acronyms and wish for once that someone would explain the link between SEO, CTR, CRO and KPI’s? Luckily Actuate is here to help your navigate the internet marketing highway and…
Let’s face it; price is usually a leading factor in making a business decision, and choosing your next e- commerce solution is no different. Unfortunately, not all eCommerce solutions are built equally with many coming with hidden costs or caveats…
We’re heading into a lockdown Valentine’s Day because unfortunately not only LOVE is in the air! For eCommerce sites, there is a silver lining with couples looking for Valentine’s Day gifts online instead of heading to the supermarkets. But what…
Deepen Your SEO Knowledge Homepage or Home Page The index page of a website which is the initial page seen when visiting the domain name of a website without any additional paths or query strings. HTTPS Hypertext Transfer Protocol Secure,…
Understand SEO Basics Above The Fold Content that appears when your website loads without the need for scrolling. It’s often believed that this content has a high chance of converting as people will always see it compared to content lower…
How to Write Product Descriptions that Sell When it comes to selling your product, you only have one chance to make a first impression. When a customer reads your product description, they will get a sense of what your product…
It’s the age-old question isn’t it? “How do I get people to my site and how do I get them to buy?” Well, it’s no good just having online special offers anymore, retailers must transcend into the mind of a…
With approximately 3 days, 10 hours and 58 seconds at the time of writing this blog until Cyber Monday, you could be forgiven for thinking that we are counting down until the biggest online retail event of the season approaches,…