Digital Strategy

Digital Strategy

Articles in Digital Strategy

the beginners guide to ab split testing Web Design

The Beginner’s Guide To A/B Split Testing

By Mat O'Connor 3 Min Read

As the pace at which the world goes digital increases, it’s no secret that your business should have a website. If you’re selling products at scale, there’s so much you stand to gain with a well-built and well-optimised eCommerce website….

Why your website should have a ‘New In’ product page - eCommerce insights from Actuate Digital Ecommerce

Why your website should have a ‘New In’ product page

By Mat O'Connor 2 Min Read

Is your eCommerce website missing a trick? The ‘New In’ product page is an area of your website dedicated to showcasing your new stock range. It makes it easy for your customers to see what’s new on your website without…

What is “eCommerce Customer Experience” and why does it matter? - eCommerce insights from Actuate Digital Ecommerce

What is “eCommerce Customer Experience” and why does it matter?

By Mat O'Connor 4 Min Read

eCommerce customer experience refers specifically to the digital experience a business delivers to their customers. This experience can often trigger an emotional response which will keep the customer coming back time and time again. The digital experience often starts way…

Increasing Sales With Buy Now Pay Later Ecommerce

Increasing Sales With Buy Now Pay Later 

By Mat O'Connor 2 Min Read

Unless you’ve been living under a rock for several years, you won’t have missed the popularity and explosion of buy now, pay later on websites across the internet. The boom in popularity of buy now, pay later has seen new…

Myths & Facts About eCommerce Ecommerce

Myths & Facts About eCommerce 

By Mat O'Connor 3 Min Read

Being one of the top digital agencies in the UK, the team here at Actuate speak to lots of people during a typical year, and when it comes to myths and false beliefs about eCommerce, we’ve heard them all. We’ve…

Breaking Into The Direct-To-Consumer Sales Market Digital Strategy

Breaking Into The Direct-To-Consumer Sales Market 

By Mat O'Connor 3 Min Read

The popularity of direct-to-consumer sales is growing, fuelled by unreliable sales during the pandemic and the greater control offered by this sales approach. A recent study by IAB UK showed 97% of UK internet users were aware of at least…

Getting to grips with local SEO - Part 2  - eCommerce insights from Actuate Digital Digital Strategy

Getting to grips with local SEO – Part 2 

By Mat O'Connor 2 Min Read

In October 2020 we featured our first local SEO blog post and promised to follow up with a second containing even more tips and tricks to help your website take the lead on search engines in your local area. So…

An Introduction To Customer Personas And Their Importance To Your Business And Website  - Actuate Digital blog Ecommerce

An Introduction To Customer Personas And Their Importance To Your Business And Website 

By Mat O'Connor 2 Min Read

Be honest; what do you know about your customers? More specifically, what are their likes and dislikes, motivations and frustrations. If you’re honest, the answer may be “not as much as we’d like to”. Never fear, this is where customer…

5 eCommerce Predictions And Trends For 2021  - eCommerce insights from Actuate Digital Ecommerce

5 eCommerce Predictions And Trends For 2021 

By Mat O'Connor 2 Min Read

5 eCommerce Predictions And Trends For 2021 Perhaps the most anticipated year for decades has arrived. Unfortunately, on the stroke of midnight at the end of December 2020, when 2021 finally began, the world’s problems weren’t solved, and COVID was…

How To Know Your SEO Is Working  - eCommerce insights from Actuate Digital Ecommerce

How To Know Your SEO Is Working 

By Mat O'Connor 8 Min Read

How To Know Your SEO Is Working SEO or Search Engine Optimisation is a multi-billion pound industry with a seemingly endless supply of “experts” vying for your business. Whether you’ve signed on the dotted line and engaged one of the…