5 things to do when selling to millennials If you’re going to market a product or service, it’s important to take into account of the behaviours and social mores of the people you’re marketing to. While it’s difficult to learn…
8 Ways That the Digital Marketing for Westworld Was Effective Every now and then, we can see a terrific example of how digital marketing can be used highly effectively. In recent times, the resounding success of the marketing campaign for…
Are you ready for the Christmas sales? With The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in search of gifts to…
Customer retention, are you on it? If you’re going to build a successful business, then you’ll need to know that it’s far easier to retain existing customers than it is to win over new ones. Existing customers are far easier…
Design vs. User Experience… What’s coming next? 2016 has witnessed huge development in the way that users interface with and experience the software they’re buying. Both UX and UI tend to make or break the software, today – with users…
Top tools for monitoring your eCommerce store! When you’re running a shop – whether it be an offline or online one – then you’ll want to be kept appraised of what’s going on, and learn as soon as possible of…
What 2016 has taught us about Ecommerce 2016 has, in several respects, been a tumultuous year. But it’s also seen great changes in the world of eCommerce. Let’s examine a few of these changes, and see if we can draw…
Is Magento Enterprise right for you? Magento Enterprise Edition is an incredibly powerful piece of software that enables online retailers to work in ways that would otherwise be simply impossible (or at the very least, very difficult). Consequently, it comes…
Magento Enterprise Cloud Edition This year, Magento have made a new addition to their roster: alongside their open-source Community Edition, and their premium Enterprise Edition, we now find their cloud-based Enterprise Cloud Edition. This new version of the platform offers retailers a…
Friendly support or sale losing nuisance? Should you include a live chat support feature on your eCommerce website? Some websites have them, while others don’t. They have some advantages, but they also have some disadvantages. What is right for your…