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Insights

How will social shopping shape 2017?

By Mat O'Connor 2 Min Read

How social shopping shaped eCommerce in 2017: social media, shoppable posts and customer reviews, and how retailers can make the most of them.

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eCommerce

Using personalisation to boost conversion rates

By Mat O'Connor 2 Min Read

Using personalisation to boost eCommerce conversion rates: tailored content, offers and experiences that turn more of your browsers into buyers.

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Insights

Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI

By Mat O'Connor 3 Min Read

Why Google Shopping ads convert better than text ads and deliver better ROI: how product listing ads work and how to get more from them.

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Insights

5 things to do when selling to millennials

By Mat O'Connor 2 Min Read

5 things to do when selling to millennials online: what this generation expects from brands, and how to market your products to them.

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Insights

8 Ways That the Digital Marketing for Westworld Was Effective

By Mat O'Connor 3 Min Read

8 ways the digital marketing for Westworld was effective: lessons from HBO's campaign that any brand can apply to its own marketing.

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eCommerce

Four tips for Christmas Sales

By Mat O'Connor 2 Min Read

Want to make the most of Christmas sales? Check out our 4 handy tips for selling more online this year and help your customer get the presents they want.||Want to make the most of Christmas sales? Check out our 4 handy tips for selling more online this year and help your customer get the presents they want.||Want to make the most of Christmas sales? Check out our 4 handy tips for selling more online this year and help your customer get the presents they want.

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Insights

What makes a loyal customer?

By Mat O'Connor 2 Min Read

What makes a loyal customer? Why retaining customers is easier than winning new ones, and how to build loyalty that keeps them coming back.

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Insights

Upcoming UX/UI trends

By Steven Campbell 2 Min Read

In what remains of the year, and the next, we’re sure to see UX and UI design come on even further we examine some of the ways in which this might be so.

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Insights

Top 10 eCommerce monitoring tools

By Mat O'Connor 2 Min Read

When you’re running a shop – whether it be an offline or online Magento store – you’ll want to know what’s going on in realtime.

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