Mat trained as an actor before pivoting into eCommerce, founding Actuate in 2014. Turns out understanding why people make decisions is just as useful in a CRO audit as it is on stage.
He's spent 15 years working with ambitious retailers across Shopify, Magento, and Adobe Commerce, and has an annoying habit of spotting what's wrong with your site before you've finished explaining the problem.
Is Your Ecommerce Business Recession Proof? In times of economic uncertainty, it’s essential to take steps to recession-proof your ecommerce business. By taking a proactive approach, you can not only survive but thrive during a recession. Here are some tips…
Why Should I Use Magento? – Everything You Need to Know Magento is one of the most popular ecommerce platforms in the world, with over 250,000 merchants using it to power their online stores. If you’re considering using Magento for…
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17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends] B2B ecommerce has experienced rapid growth in recent years, with more and more businesses shifting their purchasing habits online. To succeed in this competitive marketplace, it’s essential to have a…
10 effective ways to boost ecommerce customer reviews Encourage Reviews: Make sure to ask your customers to leave a review after they have made a purchase. Include a reminder in your post-purchase follow-up email, on the product page, and in…
GA4: Are You Ready and The Latest Updates Google Analytics 4 (GA4) is the latest version of the popular analytics tool, replacing the older Universal Analytics. GA4 offers more advanced tracking capabilities, improved data accuracy, and better integration with other…
10 ways to increase average order value As an ecommerce business owner, one of your primary goals is to increase your average order value (AOV). A higher AOV means that each customer is spending more money with your business, which…
As online shopping continues to take over the retail industry, it’s important for eCommerce businesses to stay up-to-date. The first step many businesses take is choosing the right eCommerce platform to sell their products on. When it comes to making…
The eCommerce industry is rapidly evolving and businesses are choosing to buy and sell their products online. However, you need to make sure that your business can remain competitive and meet the demands of modern customers. Due to this, you…
One of the most common mistakes eCommerce websites make is not being mobile-friendly. While it’s crucial for businesses to focus on creating an effective website to be viewed from computers, it’s equally important to give mobile users the same attention….