Mat trained as an actor before pivoting into eCommerce, founding Actuate in 2014. Turns out understanding why people make decisions is just as useful in a CRO audit as it is on stage.
He's spent 15 years working with ambitious retailers across Shopify, Magento, and Adobe Commerce, and has an annoying habit of spotting what's wrong with your site before you've finished explaining the problem.
How To Know Your SEO Is Working SEO or Search Engine Optimisation is a multi-billion pound industry with a seemingly endless supply of “experts” vying for your business. Whether you’ve signed on the dotted line and engaged one of the…
Conquering eCommerce Conversion Rates Are you besieged continuously with three-letter acronyms and wish for once that someone would explain the link between SEO, CTR, CRO and KPI’s? Luckily Actuate is here to help your navigate the internet marketing highway and…
Let’s face it; price is usually a leading factor in making a business decision, and choosing your next e- commerce solution is no different. Unfortunately, not all eCommerce solutions are built equally with many coming with hidden costs or caveats…
We’re heading into a lockdown Valentine’s Day because unfortunately not only LOVE is in the air! For eCommerce sites, there is a silver lining with couples looking for Valentine’s Day gifts online instead of heading to the supermarkets. But what…
Deepen Your SEO Knowledge Homepage or Home Page The index page of a website which is the initial page seen when visiting the domain name of a website without any additional paths or query strings. HTTPS Hypertext Transfer Protocol Secure,…
From cats to hamburgers and hugs to paperclips… …there is a day of the year for all of them! So when it comes to creating content for your social media accounts, company blog or website, don’t stress and worry about…
Understand SEO Basics Above The Fold Content that appears when your website loads without the need for scrolling. It’s often believed that this content has a high chance of converting as people will always see it compared to content lower…
Kick start the new year January and February are statistically the slowest months for eCommerce sales around the world, and the United Kingdom is no different. After the busy festive shopping period, retailers feel the hit of dwindling sales as…
Aero Commerce x Actuate = A Winning Combination There’s a new eCommerce platform in town, and refreshingly it’s designed with the ever-evolving needs of retailers in mind! It’s no secret that when it comes to choosing an online shopping platform…