News/Insights

By Mat O'Connor | 27 July 2023 2 Minute Read

10 effective ways to boost ecommerce customer reviews

10 effective ways to boost ecommerce customer reviews Encourage Reviews: Make sure to ask your customers to leave a review after they have made a purchase. Include a reminder in your post-purchase follow-up email, on the product page, and in other relevant communication with the customer. Offer Incentives: Offer incentives, such as a discount or a free sample, for customers…

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By Mat O'Connor | 4 June 2023 2 Minute Read

GA4: Are You Ready and The Latest Updates

GA4: Are You Ready and The Latest Updates Google Analytics 4 (GA4) is the latest version of the popular analytics tool, replacing the older Universal Analytics. GA4 offers more advanced tracking capabilities, improved data accuracy, and better integration with other Google products. If you’re not already using GA4, here’s what you need to know to get started: Setup: Setting up…

By Mat O'Connor | 25 May 2023 2 Minute Read

10 ways to increase average order value

10 ways to increase average order value As an ecommerce business owner, one of your primary goals is to increase your average order value (AOV). A higher AOV means that each customer is spending more money with your business, which can result in increased revenue and profitability. Here are 10 effective ways to increase your AOV: Cross-selling and Upselling: Encourage…

By Mat O'Connor | 13 April 2023 3 Minute Read

The Future of eCommerce: 3 Trends to Watch for in Your Shopify Store

As online shopping continues to take over the retail industry, it’s important for eCommerce businesses to stay up-to-date. The first step many businesses take is choosing the right eCommerce platform to sell their products on. When it comes to making this decision, Shopify is the clear winner. The platform provides a wide range of options and ensures you can provide…

By Mat O'Connor | 28 March 2023 3 Minute Read

3 Benefits of Aero eCommerce You Should Know as a Business Owner

The eCommerce industry is rapidly evolving and businesses are choosing to buy and sell their products online. However, you need to make sure that your business can remain competitive and meet the demands of modern customers.  Due to this, you should work on providing a reliable eCommerce website and the first step is choosing the right eCommerce platform. If you’re…

By Steven Campbell | 14 March 2023 3 Minute Read

3 Tips to Create an Engaging eCommerce Website Design

Today, people prefer to do everything online, including shopping. Due to this, there’s no better time than now to have an eCommerce website. It can provide you with more exposure and could lead to more sales and profit.  However, due to its rising popularity, many businesses have hopped on the eCommerce bandwagon, making competition fierce. That’s why you need to…

By Mat O'Connor | 28 February 2023 3 Minute Read

4 Advantages of Having a Mobile-friendly eCommerce Website

One of the most common mistakes eCommerce websites make is not being mobile-friendly. While it’s crucial for businesses to focus on creating an effective website to be viewed from computers, it’s equally important to give mobile users the same attention.  Statistics state that more than half of online shoppers use mobile devices instead of desktops. In other words, you’re likely…

By Mat O'Connor | 14 February 2023 3 Minute Read

Maximising Customer Experience: 3 Best Practices for Shopify

Shopify has grown into one of the largest eCommerce platforms in the world and every company is looking to use it. Due to this, the competition in the eCommerce industry is at an all-time high, and you need to work on standing out from the rest.  One of the best ways to get the edge on your competitors is to…

By Mat O'Connor | 31 January 2023 3 Minute Read

5 Amazing Benefits of Using Magento 2 for Your eCommerce Store

If you’ve been looking to start an eCommerce store or already run one, you may notice Magneto 2 is a popular option. It’s used by around 200,000 websites and helps to provide a unique eCommerce experience.  However, many eCommerce websites use the older version, also known as Magneto to run their online store. If that’s the case with your website,…

By Mat O'Connor | 17 January 2023 3 Minute Read

4 Useful eCommerce Strategy Tips for Small Businesses to Get Started

eCommerce has evolved rapidly over the years and lots of businesses and companies have entered the online market. While this side of the business can be beneficial, competition is at an all-time high.  If you’re a small business entering the eCommerce market, you need to stand out from the crowd. While investing money into developing your eCommerce website plays a…

By Steven Campbell | 3 January 2023 3 Minute Read

4 Reasons Good UX Design is Crucial to an eCommerce Website

The main objective of an eCommerce website is to gain more traffic and sell more products. There are several factors that go into achieving a successful eCommerce business but UX design plays a big part towards it. The core of great UX design is to provide a smooth, logical and satisfying shopping experience. On top of that, a good visual…