Mat trained as an actor before pivoting into eCommerce, founding Actuate in 2014. Turns out understanding why people make decisions is just as useful in a CRO audit as it is on stage.
He's spent 15 years working with ambitious retailers across Shopify, Magento, and Adobe Commerce, and has an annoying habit of spotting what's wrong with your site before you've finished explaining the problem.
Magento 2 can power almost anything you throw at it, but whether your store feels fast or feels sluggish often comes down to one thing: the theme. The theme decides how quickly pages render, how clean the frontend codebase is,…
Get the Best Team Choosing the right Magento/Adobe Commerce agency to work with can be a crucial decision for your business. A good agency can help you build and maintain a successful ecommerce store, while a bad one can lead…
Meta descriptions are brief summaries of a webpage that appear in search engine results pages (SERPs). They are a crucial component of on-page optimisation and can have a significant impact on click-through rates (CTR) and ultimately, traffic. Here are some…
Accelerate growth with strategic planning Starting a B2C ecommerce business can be an exciting and profitable venture, but it requires careful planning and execution to be successful. In this blog, we’ll cover the key elements of a comprehensive ecommerce business…
Secure is safe! Magento 2 is a powerful ecommerce platform that provides businesses with a wide range of features and functionality. One of the most important considerations when choosing an ecommerce platform is security. In this blog, we’ll explore how…
The difference between on-site and off-site SEO Search engine optimisation, or SEO, is a critical component of any successful digital marketing strategy. When it comes to SEO, there are two main types: on-site and off-site. In this blog post, we’ll…
Magento/Adobe Commerce is a powerful ecommerce platform that has become popular among businesses of all sizes. While many people associate Magento/Adobe Commerce with B2C (business-to-consumer) ecommerce, the platform is also well-suited for B2B (business-to-business) ecommerce operations. In this blog, we’ll…
Magento is a popular ecommerce platform that has gained a reputation as one of the most powerful and versatile solutions for businesses of all sizes. In this blog, we’ll explore what Magento is, and whether it is the right solution…
Measure your B2B Store for Success When it comes to measuring the success of your B2B ecommerce business, key performance indicators (KPIs) are essential. In this blog, we’ll cover the critical B2B ecommerce KPIs, from beginner to expert level. Conversion…